Oaks: What kind of dealer support is most needed?
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HC
: The need for dealers to support manufacturers, it is true. But what kind of support is needed most dealers?
From
Price war
Start to pursue changes in the value of the subversive, dramatic increase in gold content of domestic Oaks air-conditioning brand. In recent years, in order to further promote regional market intensive, Oaks air once again realized that the "manufacturers win" the true meaning. Oaks Air Conditioning responsible person pointed out that "public Relationship between dealers and manufacturers, distributors and manufacturers need to fight side by side, there is no dealer's efforts, the management of
Sell
Strategy can not be implemented without the factory support of dealers can not grow. Factory support only through dealers, so dealers succeed, then their own to be successful. "From the view of market performance in recent years, Oaks, Oaks Air Conditioning think so also do so.
Cooperation to find a most harmonious relationship
Select a successful brand, to ensure the security of investment, which is the primary consideration dealers. At home among the many manufacturers of air-conditioning, Oaks sharp market continued its rapid development and expansion, now is the only one addition to the compressor, packaging materials, the rest all depend on home-made air-conditioning parts manufacturer, has formed since the Some complete industrial chain. Therefore, the strength, the ability to become a dealer Oaks absolutely solid backing for development and growth.
In Oaks, enterprises and business cooperation, not simply a commercial relationship, but can not be unilaterally squeeze, stuck dealer, but rather by integrating the resources of both parties, the co-development of market opportunities, shared market risk. Earlier, after which the financial crisis, Oaks first launched the "Health channel Declaration" and launched a "mass response for the clearance replacement" tide over the difficulties and other activities to support distributors in order to "three to five price effect" of the product , on business inventories for the high-energy air-conditioning replacement, cleaning, greatly eased the pressure of business stocks, not only demonstrates the credibility of a large company with a sense of responsibility, but also confirmed the company's anti-risk ability Oaks. Manufacturers and distributors grow together and help each other to achieve the purpose of developing a win-win total, while the Oaks is looking for vendors that one of the most harmonious and cooperative relations.
Development of a wide range of protection for dealers
Recent years, the Oaks on the market operation has maintained a very high sensitivity. Ability to adapt to the changing market strong, whether it is rising across the board then the context of raw materials to promote the business from the "price war" to "values war" in transition, or lead the air conditioning enterprises to participate in this year-round "
Appliances to the countryside
"Policy to promote" the countryside is a national policy, benefit is the truth, "the three rural areas. In the policy, market promotion and so adept at follow-up and feedback.
This year in November, the traditional off-season conditioning sales into the market, but adverse economic Oaks air attack, select the low season for major efforts in resource allocation, the country launched the "buy air conditioner to send LCD" large-scale promotional activities through a large intensity of allocate resources to assist businesses in the off-season market, terminal sales. On the other hand, Oaks also actively construct three-dimensional
Marketing
System, through concentration, high density television, newspapers, radio, wall, networks, and other "modal"
Advertisement
Strategy, highlighting major brand pull. In the middle camp and layout, the Oaks took the lead in the domestic air conditioner industry in five major product system constructed to Frequency Converter, energy-efficient machine, the countryside machine, engineering machine, Guiji full attack, with different levels of market competition, thereby achieve market efficiency is maximized. Through technical innovation, functionality upgrades, etc., power and health focused businesses frequency products
Energy
Technology, multi-level marketing links unique advantages.
Through active channels to promote follow-up, the product system construction and other means, Oaks to ensure its brand reputation and further enhance competitiveness. Won recognition in the channel, while dealers and manufacturers formed the industrial chain integrating the interests of competitive situation.
Win-win to create healthy and sustainable path of development
General, dealer operations into a brand from the start with big output, usually takes 3 to 5 years, therefore, enterprises can also dealer of the most healthy and sustainable development concerns.
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as wholesale ring boxes , cuff link boxes.
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