Glanz: in the second half will build the largest producer of small household ele
Giant of a stomping, in all chanting. Since the end of 2004
Galanz
Group came to power small appliances when issued, it caused great concern in the industry, many small appliances colleagues are watching closely the developments Galanz small appliances, major industry media is brainer, have to explore a Galanz Group Is. In addition, this news came out Galanz, have also been strong in many retail giants to join in
States United States
Suning, Carrefour, Metro, Wal-Mart, RT-Mart, Wing-lok, Century Mart, Lotus, Tesco, the world's, A Best, Trust-Mart, Auchan and other national chains have and Glanz small appliances strategic cooperation agreement signed in Beijing Dazhong, Jiangsu Five Star, Su Guo, Wuhan Industry and Trade, Shanghai Agriculture, Industry, Shijiazhuang, northern Shanxi and good regional U.S. special terminals also have a strong "love" embrace Galanz small appliances .
Now have passed the first quarter of 2005, Galanz how well the development of small household appliances? To the group submitted a debut? What will be the next action? Coming on? Etc. The situation the industry attracted media attention. Staff reporter visited again on these issues Galanz Group.
Done over the first quarter
Galanz sales of small appliances, general manager of Mr. Han Wei received the correspondents. Sitting in his use of thick
Glass
Separated into a fine office, the reporter listen carefully to the total introduced Korea's development of Galanz small appliances.
"We use channels and terminal simultaneous development of two-pronged approach to fully explore the market, initial success has already completed the basic layout of the national market." Han Wei's chatterbox an open topic on the straight center, capable expansive, covered with the people of Shanghai revealed a strong business sense.
When asked when the current sales, Han Wei took out a statement?? "Glanz small household electrical appliances in 2005 a quarter of task completion rate" for journalists, one above data: first quarter task completion rate was 137% sold. Logically, this performance is very excellent, and from Han Wei slightly solemn expression of view, he is not very satisfied with this performance. "The group has just concluded meeting held in the first quarter, this performance has been largely recognized, but the group also made small appliances, higher expectations." Han Wei added: "Of course, this performance is very good , but only initial success, the impact of proposed trades from the second group, aspirations to the requirements of the world there is a great distance, then we have a lot of work to do. "
Seems Galanz Group, given the small appliance high expectations, to do small household electrical appliances industry Galanz dominant ambition shown.
Terminal first, winning end
Han Wei told reporters, Galanz small appliances defined as high-quality international brands, do-service sales, sales to work around the terminal. "To this end, we start out of the traditional practice of Chinese home appliance industry, on the agents do not Yahuo, no set of models, but according to the terminal condition given task, set goals, and to help digest the task agents."
According to reports, Galanz presence of small appliances is accelerating the speed and quality supermarkets, so that rapid OTC rapid promotions, sales outlets to ensure the effectiveness and quality.
"We are currently sold in many supermarkets were among the best." Han Wei example: "If in Zhengzhou Suning, Ning Deguo U.S., Jinan, Gome, Xiamen, Metro, Metro Chengdu, Wuhan, Trade and Industry, Wuhan Guo America, such as store Galanz sales of small household electrical appliances more than other brands, ranked No. 1. "
Now gradually entering the market off-season, at this stage, Galanz small appliances will be more emphasis on terminal sales, do not short off-season. For example, in each region, the establishment of market commandos, carry out various promotional activities with businesses, will also be purchasing a lot of high practical gifts, promotional materials produced a large number of the terminal, to enhance the competitiveness of the terminal. "In short, we will focus on the end, the winning end." Han Wei says.
Lead the domestic market, international
It is reported that Galanz Group as a "global brand appliance manufacturing center", located in New York, "U.S. R & D Center" and the Global 248 brand-name appliances Cooperative R & D in the world of sophisticated products, the leading global trend the European, American and Japanese production of electronic products into China, the world famous home appliance companies do OEM and ODM, such as world famous Philips rice cooker is and Glanz cooperative R & D production. 2004, Glanz small household appliances export break 30 million U.S. dollars, is truly the big export of small household appliances. According to Chinese customs statistics, in 2004 exports to China Galanz two strong electric cooker.
"05 1 month, Galanz
Cooker
In the original the EU CE, Germany GS, EMC, CB, and other global authority on the basis of certification, but also by the American ETL certification, access to the best-selling American market permits. Galanz is the first Chinese enterprise is the only ETL certified by the American appliance company. American authority to receive this certification, Galanz cooker outside sales surge, the other brands far behind. "South Korea, said the total went.
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