States United States increases by 1% distribution to sales of nearly half of the
April 2, 2006,
States United States
Electrical Board Chairman
Huang Guangyu
In the States United States and the global home appliances forum disclosed that the U.S. will be implemented "
Countryside
Market Scheme "to provide rural electrical appliances store in the city is only 1% higher than the purchase price of purchasing appliances, expansion of rural markets.
1% increase distribution to rural areas
Appliances in the summit, Huang Guangyu said the first time, will be formally implemented, "the rural market program." Wong Kwong told the Times reporter, on the one hand will continue to strengthen Gome stores in rural areas
Train
; The other hand, proceed from the price, the commodity purchase cost increase of only 1% of the rural distribution to the electrical appliances store, etc.
Appliance Retail
Network, to ensure that these stores, individual stores can be purchased at a lower purchase price of commodities, retail prices remain relatively reasonable and adequate sources of supply.
Huang Guangyu said that at present, Gome stores in China has more than 460, while the number of stores to 23 stores total market of 1 / 3, 23 cities, 34 stores will be the radiation town The best way to market, which is China's rural household appliance market, "large distributors," the role of the formation, laying a good foundation for unrivaled.
Villages and towns
Sell
Accounts for nearly half
According to statistics, China's 34 cities and towns now account for nearly 50% of all appliance sales, with annual sales of more than one billion in 2000. At present, the chain channel Although rapid leaps and bounds, several major home appliances chain stores has reached nearly 1,500, of the 12 market share almost saturated, but the network still has to cover the radius of 34 rural markets.
On this piece of virgin land not yet cultivated, appliance manufacturers, and no choice stand. Since late last year,
TCL
, Zhi Gao, beauty,
Changhong
, Chunlan have spent a lot build rural household appliances, etc.
Brand
Monopoly market. Therefore, in the home appliance manufacturers to follow suit to create rural household appliances under the pressure of the retail market, the industry believes that the country is no doubt the U.S. would speed up the rural market to grab.
However, industry believes that the rural market, "the lack of scale, purchasing fragmented services can not keep up," the channel model is a popular home appliance chain giants can not be a major "stumbling block."
Links
Huang Guangyu invited to attend the three rival
Central
TV station
Boao Forum for Asia and the GOME tripartite joint effort to build the "2006 Global GOME Appliance Forum" on April 2 in Beijing. Different from the past, the country's three big U.S. rivals???
Suning
Electric President Sun Weimin, chairman Chen Xiao Yongle Electrical life and medium sized electrical head of its history, Da guest of honor appeared on the scene, the industry uproar.
The face side 3
Competition
High-level opponents, Huang Guangyu said the country but the U.S. market share of 10%, even today of the four largest home appliance
Retailers
Together, share less than 30%, retailers now need to put more money into web development, investment in the network which is necessary to strengthen their operations and profitability improved.
Suning CEO Sun Weimin
is that between the channel operators should be "long-term strategic competitors."
I am an expert from China Products, usually analyzes all kind of industries situation, such as mens silk dress shirt , womens tuxedo suits.
Processing your request, Please wait....
