LED lighting industry market structure in Japan depth analysis-LED lighting, OLE
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A long time, the Japanese lighting market is monopolized by the five giants, but the dramatic changes taking place recently. Sharp launched in July 2009 less than half the market price of the OLED lamp, which has been involved in lighting market. To energy saving lighting industry as keywords, has undergone tremendous changes.
Frankly, just from the OLED lighting point of view, perhaps the money-losing deal. While we can not predict the time to profitability, but can not launch their own products. A large OLED lighting company executives Responding to a sharp drop in electricity prices and the rapidly growing attention, and sighed.
2009 7 months ago, OLED lighting market price of less than 10,000 yen each (about 748 yuan). However, Sharp introduced the price of 4000 yen (about 300) of the OLED lamp, Toshiba lighting technology in March 2009 just after the listing of improved OLED lamp, are also reduced to the same price. As a result, Mitsubishi Motor Osram, NEC-LIGHTING, Panasonic, Hitachi-LIGHTING so all the major lighting manufacturers have followed the appropriate introduction of 4,000 yen (about 300) price of OLED lighting. Lighting industry in Japan, a phenomenon known as Sharp Shock.
OLED Lighting rapidly expanding market As people cope with global warming awareness has increased and prices fallen sharply OLED lighting, OLED lighting lamp has become a new favorite, well received. If you replace incandescent light OLED can achieve 90% CO2 emission reduction. Japanese Earth Environment Industry Research Organization of Mao Yang a director said: This is the most simple and effective energy saving and emission reduction.
Calculated according to Toshiba, if replacing all lighting in Japan OLED lighting, then CO2 emissions will be about 52%. In Japan, Yukio Hatoyama, Prime Minister of Japan announced in 2020 relative to 1990 25% of CO2 emission reduction goal lead, the public's attention, on OLED lighting will be more and more.
Now many Japanese Electronic Supplies store can see a wide range of OLED lighting. Store, keep some advice OLED lamp energy saving effect. Sharp OLED lighting business promotion center Momoi Heng Hao, deputy director, said: From the beginning of a listing of energy-saving lamps in electronics stores on the demand far exceeded expectations. Today, the factory at least 200,000 a month.
According to Nomura Research Institute (NRI) in the forecast, the global white OLED lighting market in the 2008's 134.7 billion yen (about 10 billion yuan) on the basis of an average annual increase of 37.3% and is expected 2012 will reach 4782 billion yen (about 35.7 billion yuan). Furthermore, this value is very conservative estimate. With further declines in the price of OLED products and new vendors to participate, the market should be bigger.
Trend of the semiconductor industry under the OLED lighting
As stepping stone to OLED lighting, OLED lighting industry sooner or later will have a tremendous impact on industry structure. In the past, the Japanese lighting market, less than 1 trillion yen (about 74.8 billion yuan), has been monopolized by the five lighting giant. Production of fluorescent lamps requires precision glass processing, requires huge investments in production equipment, each line more than 10 billion yen (about 748 million yuan). Under such conditions, the new company is almost impossible to compete. After purchasing dealer is cyclical Sell , Is a long-traditional business model.
The OLED as a semiconductor product, and the existing lighting market is entirely different. Semiconductor products, as the same as DRAM (memory), liquid crystal, as may face rapid decline in share prices and market competition. Toshiba OLED lighting technology product planning department director, said Kenji Igarashi: 2010, competition will further intensify, there will be 10% to 20% of the price cut. Manufacturers may be out of price wars in advance.
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