Hong Kee water appliances market with the influx of those who do not do – water
Water appliances market with the tide, we do not do those?? Visit Hong Qi Jian Ye Electric Co., Ltd. General Manager can
Cixi household appliance industry is the cradle of the water, where many companies are realizing their dreams. Recently, we interviewed the general manager of Hong Kee Electric Co., Ltd. Mr. Ye Jianneng, carefully listening to him talk about
In
Water purifier
This emerging industry, Hong Qi and interpretation of the story of water market situation.
HC Network
: Please tell us about Hong Kee Electric? Why our company will enter the water appliance industry?
Yejing Li: We are located in Cixi, Hong Kee Electric east coast of Hangzhou Bay, is an emerging high-tech environmental company, founded in 1999, has over 3000 square meters of production base, the main of Project Yes
Water purifier
Products, and created our own brand is?? Hong Kee. Years, the company's products occupy the market quickly, the market share ranked the top three. Our company has been pursuing a people-oriented, user supreme principle, concentrate on improving product quality, hard work to find a breakthrough point. Our company has 600,000 units annual production capacity of water purification products are sold well in major cities and Europe and the United States. An assembly line, every six seconds to produce a water purifier. Because the water purifiers in the country to do very few companies can do a large scale, we in small and medium enterprises in the very competitive advantage.
Hong Kee Electric Co., Ltd. General Manager?? Leaf construction can
HC Network: Hong Kee positioned as a high-tech environmental protection enterprises, technical like?
Yejing Li: Hong Kee products are mainly embodied in the technology
Filter
. Our core purification technology water purifier used by the U.S. intelligence sterilization technology KDF. KDF is a new water filtration materials, this latest water treatment technology can be widely used in the treatment of the water. KDF redox reactions by ion (REDOX) to work, is the ideal treatment method. And this intelligent method of sterilization harmless.
And our company's leading product far infrared mineral water purifier is the use of sophisticated infrared mineralized ball evenly slow release of water has been purified, the ball in the far infrared mineral rich in zinc, lithium, iodine, selenium, etc. more than 20 kinds of trace elements beneficial to human body, far infrared radiation so that the water molecules are broken down into small molecular group group, increasing the oxygen content in water. With high technical content.
HC Network: Compared with other brands of products, any of our products unique?
Yejing Li: We are constantly developing company, developed a new type of water purifier. Hong Kee brand integration, lead product water
Drinking
Is the first water dispenser. Far-infrared mineral water drinking fountains and water purifiers are Hong Kee company formed under the principle of natural mineral water, developed from a new generation set of purification, mineralization, activation, biochemical, magnetic, sterilization of drinking water processing equipment for the whole . The water quality by the Chinese Academy of Preventive Medicine and Environmental Hygiene monitoring testing, the indicators are in line with the national Ministry of Health standards. Products have gained national patents and "Zhejiang high quality green home appliances market," the title, and through the CCEE certification and ISO9001: 2000 quality system certification.
HC Network: product marketing, the company's move to Hong Qi?
Yejing Li: our company to the national sub-regional distribution pattern, in the various provinces and cities have sales outlets. And has entered the Hong Qi
States United States
Marketplace sales. In the country of more than 200 stores nationwide within the United States can see our products. We are in the same industry, the only one allowed to enter the country for all U.S. national chain businesses. On the one hand relying on the traditional
Dealers
Way, on the one hand relying on the country form a national chain of U.S. stores, both to open up our market for Hong Qi.
HC Network: brand development, Hong Qi specific plan is?
Yejing Li: We have been occupied by the market based on quality and price, to promote the brand. Now, a line an hour to produce 360 machines a month to launch 2 new products. The volume of products on the market, they can achieve economies of scale, so consumers about our products. And our products are of high quality, consumers will recognize our products. Experiment with a simple way to prove our product quality, a barrel of light blue ink into the water purification equipment, water will become transparent.
HC Network: household appliances industry, many products have a price war for market share in the water appliances will go to this dispute in it? Hong Kee orientation to the market price?
Yejing Li: Our price is the middle level, high quality products. Hong Qi's water purifier prices never fall. Our slogan is that the price will never change. The filter material of our products has been the reform to the high-end, technology is the direction of the advanced development of our product quality is also improving, but our prices remain at their original level as the real ones who enjoy the benefits to consumers. Hong Qi's product is the high cost of heightening, plus good product is good, the price will never change!
HC Network: How do you think, evaluate the status of China's water appliances, the prospects?
Yejing Li: I support China's water appliances market is very optimistic. As living standards improve, people demand more and more water. Therefore, prospects for the development of water markets will become increasingly broad. Hong Kee has always insisted that we stay one step ahead technology, and strive to develop new products, is to flex its muscles in the water appliances market. In the water appliances market, we do not do with the tide, we should be leading the fashion of the beach-goers.
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