Scanning the global air conditioner market in 2009: the Asia Pacific market (I)
Malaysia
2008 split type air conditioner in Malaysia about 64 million total market, total sales of about 250 million U.S. dollars; One of the most popular products is the power in 2.5kW to 3.5kW wall-drag a split type . Although the production cost is high, but the frequency split type market in Malaysia is still growing. As the price higher, so
Inverter air conditioner
Become increasingly popular with consumers. In Malaysia, most of the Hp split type is still used as the refrigerant R22.
Malaysia's air conditioning market is very competitive, starting from the beginning of 2000, profits have been very meager, while the air conditioning market
Price war
Only recently subsided. From the sales point of view, Panasonic is the largest producer; JCI (York) is the second largest producer, and its main products by the OYL OEM (OYL acquired in 2006 by Daikin); OYL has his own brand Acson ,, Acson in Malaysia's low-power (less than 5kW) air conditioner market share in the third.
LG
, Haier, Samsung recently entered this market, their share is gradually increasing, which is lower than the Panasonic brand name products cost about 20% of the price.
2008, the Malaysian American channel sales of about 12,336 air conditioning units,
Sell
Amounted to 18.8 million U.S. dollars. The main vendors in this market are American brands, such as the JCI (York), Carrier, Trane and local brands Acson and DunhamBush; American Pipeline Air Conditioning is mainly used in commercial buildings, and power between the 17.58kW and 170kW the largest sales of products. Most companies have performed in 2009 because of depressed market and low for large civil construction projects and new product sales will substantially decline.
Malaysia dragged more than air-conditioning market is very small. Sales in this market in 2008 240 million. All air-conditioning is a drag and more imports. A multi-year delay is not the same as market demand, influenced by the needs of the project. Malaysia does not require the number of outdoor unit, 2 or 3 more popular indoor unit of the system. All of a drag on the market is through professional channels and more air conditioning or authorized dealers.
Recent years, Malaysia's multi-unit market growth together faster, and continues to grow. Total market in 2008 has reached 1604 units, total sales of about 24.9 million U.S. dollars. Mitsubishi Heavy Industries is the largest manufacturer in this market, followed by Daikin, but sales of both brands have almost the same. Mitsubishi Heavy Industries has done a lot of public places and government programs, coupled with a higher share and popularity, it occupies the market sales of the first. Other vendors are also very optimistic about the market, and has good performance, such as LG, Fujitsu, Toshiba and Carrier.
In Malaysia, multi-unit mainly used in office buildings and government projects. As Malaysia's price higher, while more and more joint unit
Energy
, It is also used to replace some of chillers. As more and more aware of its end-user energy efficiency, multi-unit traditional chiller has caused some of the threats. The Malaysian market, multi indoor unit more than the ceiling for the embedded type, and more power is less than 15kW models.
Korea
Last 5 years, South Korea split type air conditioner market sales remained at 1.8 million units per year, split type of sales volume in 2008 was about 1.83 million units. Warm and cold air conditioning market share is small, only a split type 7% of the total, mainly due to heating system in Korea (Ondol) wide range of applications. R22 is still split type of refrigerant used in most, but there is a trend to R410A conversion. Most power is less than 5kW of the indoor unit is wall mounted split type, while the power is greater than 5kW of split type indoor unit is Guiji over.
Recently, the Korean high-end high-rise apartment buildings to increase drag more and more of a joint unit of the domestic market.
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