Master Kong mineral water needs of consumers in five cities nationwide market re
Master Kong Why always successful Master Kong has been trying to successfully
Marketing The method introduced to the domestic food business, especially small and medium food enterprises. As with the Master Kong Cooperation Confidentiality agreement on too long and the chance until today it written cases, and shared with them.
Master Kong mineral water needs of the national consumer market research in five cities in August 2002 is the precise planning by the predecessor of Beijing Beijing British Hao Asia Pacific Consulting Limited (August 2008 changed its name to the Joint Planning Co., Ltd. Beijing precise), the Master Kong mineral water to enter the market before a professional consumer of qualitative market research projects, research cities, including Beijing (representative of North China), Shenyang (on behalf of the Northeast), Xi'an (on behalf of the Northwest), Kunming (on behalf of Southwest China) and Hangzhou (on behalf of East China) five cities. At the same time the product has to do a nationwide consumer demand quantitative market research.
When people talk about Master Kong brand, often asked, Why do Master Kong the success of a product a product? Master Kong Why always successful? In our cooperation with more than 10 years of Master Kong, Master Kang is concluded that the use of a professional marketing approach, it can quickly bigger, stronger. Master Kong All new products entering the market before the company must hire a professional to do the scientific market research, market research on the basis of rational planning products, brand strategy and marketing strategy. The surface is a waste of time and money, but the Master Kong market research can be the potential demand of consumers to understand and grasp a more accurate, actually achieved very good results. God rewards the diligent
Accurate planning for the first time Beijing and Master Kong in co-operation through the layers of the assessment. Master Kong in co-operation companies generally have to choose 5-6 companies in the comparison. When we received the Top New Group Drinks Business Group Planning Department of "packaging water GI research project" The Brief, and learned that the project has gone through the first round of the pitch, leaving the three companies. May be because the leading beverage business planning programs for these companies is not satisfactory, we had the honor to become the fourth company to participate in the competition, but give us time to do research program is only one afternoon plus a night.
As precise planning was a core member of the Food market Research and marketing planning in the field already have 8 years of field experience, I and my colleagues in marketing research department did not sleep one night and made three different research areas, different sample sizes, different charges of "Master Kong mineral water research program. " Precise planning of the research program has dozens of pages of documents, our belief is in the professional degree must be the best. 8:30 the next morning on time to our research program distributed to the top of the new group headquarters in the beverage business planning Li Na, a specific person in charge of the project. Then designed and the Department of Marketing & colleagues have to work, we just go back to staff to work overtime at night to sleep.
Was originally an old friend Afternoon, Master Kang we get feedback, invited us to Tianjin Ting Hsin International Group headquarters to discuss the specific details of the research program. 10 am the next day, we arrived at the agreed time, the Tianjin Economic Development Area No. 15 Third Avenue, Tingyi (Cayman Islands) Holding Corp, the top new group meeting room beverage business, in fact, is my first three times here. Reception we have overall responsibility for the project, top beverage business planning of new Group Headquarters Senior Associate Mr. Zheng Shicheng;
Planning Division of the Li and Bai Junjuan. Cheng Associate will know that a meeting
me because two years ago I was at work when other companies worked with Master Kong "ice tea product" research project, and this time I represent my own company. Cheng Associate is a Taiwanese, a long old than I was over 10 years experience in food marketing planning. Since the last ice tea product cooperation, some of my ideas very much agree with Cheng Associate, both sides left a deeper impression may be able to once again and this is the basis for cooperation of Master Kong.
I am an expert from Mp3 Player Manufacturers, usually analyzes all kind of industries situation, such as changfa diesel , outboard diesel engines.
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