Suning soil staged battle foreign
This year, foreign brands
TV
Repeatedly led the first price reduction campaign, more than occupy the Golden Week a continuous market share dominance. And with Skyworth,
Hisense
,
TCL
,
Changhong
,
Konka
And other domestic TV brands, led by first-line route through Suning, in the upcoming Golden Week, take the initiative to start a large-scale decline of about 30% of the price reduction strategy, intended to take back the throne of China Flat.
"Rush down" time-tested strategy
2006 51 Golden Week, Japan, Korea and brand color TV suddenly force, will have been high above the retail price of foreign brand TVs down, made the move to bring unprecedented pressure on the brand. The subsequent 2006 National Day Golden Week, Golden Week, 2007, the National Day Golden Week and the 2008 51 Little Golden Week, foreign TV in two consecutive years before the passover, coincidentally the first to cut prices to grab market.
It Suning Appliance
Black
General manager Li Bin, last year 11 Golden Week, Samsung, Sharp, Sony and other foreign brands line without warning at large promotional period "emergency price cuts," grabbing market share in the strong sales the most critical phase of take the lead in the final to about 60% market share withdraw troops Ming Jin, so that many domestic brands by surprise.
The holiday this year, foreign brands old tricks, decisive cut prices and rewarding. According to the PRC, data show that the first half of this year, foreign brands in a market share of over 50% of the total. The domestic color TV in 12
LCD TV
Market squeezed by imports of brand strength, the overall trend of decline in market share was.
Strive to flat domestic throne
However, by
Olympics
Will be an opportunity as well as TV panel technology made the update, the estimates, the Golden Week this year, the domestic and foreign TV market, the competitive landscape may change. In late July this year, domestic color TV successively lower prices, and because of the Olympics and the growing sense of national pride very profitable, Ascension, the market share of domestic brands began picking up again, the situation in the domestic color TV manufacturers have begun to better profits. The PRC, in August, according to weekly data show the week before the Olympics, compared with the May 1 Golden Week, color TV market share of domestic brands from 45% to 65%, with Hisense, Skyworth, Konka-based retail sales of domestic brands share increased 3% during the Olympic Games to 5%.
In addition, the Olympic Games, the major domestic TV makers have also visit the channel, wants to use channels for logistics Golden Week. Hisense, Skyworth, Konka and other front-line domestic brands have recently visited Su Ning, the discussion Golden Week plate promotion, price policy in the supply of both reserves and are well prepared for the passive situation changed in the past.
Bin introduced the Golden Week, compared with previous years, this year's 11 major domestic TV manufacturers will have more profit concession space and resources, the price of gold Heavy TV fashion week is imperative, Konka, Skyworth, Hisense , TCL and other major brands of domestic flat products, will be 11 this year during the holiday period in the record store Suning low prices, the biggest this year's golden week Aspect. 3500 yuan for 32-inch LCD TV, 4900 yuan for 37-inch LCD TV, 5,900 yuan of 42-inch LCD TV, 6,900 yuan of 47-inch LCD, flat-panel market has become the new benchmark price.
Consumer
Massive price reduction of domestic TV brands the same time, foreign brands have taken a corresponding price reduction strategy. Li Bin said, Sharp, Philips, SONY, Hitachi and other foreign brands route through Suning, Suning exclusive purchase financing of a large number of models to clear the way for the National Day. "TV sales blowout is imminent, the upcoming Golden Week holiday this year in the last seven days, whether foreign brands or domestic brands, should strive to win this season. Can be expected, this time reduction is certainly more than other any time. "Bin analysis," But, whether it is flat domestic brands regain the throne, has successfully defended or foreign brands, consumers would be flat this battle the big winner. "
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