Candy King's new road: from monkey to monkey glutton
Shanghai Golden Monkey Group Co., Ltd. Chairman Paul Chiu three of this year has been 61 years. 30 years ago, he organized a loss of community facility turnaround, and now, golden monkey assets of 1.3 billion, 6,000 employees, is a leader in the confectionery industry. Late last year, snub-nosed monkey has to get into the Main Board Listing Service of.
But candy, Chocolate These sweets, there is a congenital Sell Off-season, every year up to 8 months. This became Paul Chiu three heart disease, he knew, must find ways to break through.
Paul Chiu three to find a solution, the introduction of new leisure zero food. He was eyeing, is a small piece of dried tofu.
30 years to create 1.3 billion
After high school, Robert is a native of Henan Shen Qiu three counties pay the elderly in the township enterprises "pay well Electric Factory," an ordinary clerk. Due to the efforts of outstanding achievements, he in 1979 when the balance 1.12 million yuan on the electrical plant manager. Age at the time poor necessities of life, he made the decision to switch to production of food. Hang up "Shenqiu County Food Factory" sign, the Paul Chiu made the three pastry chefs from Shanghai, invited himself when the salesperson, also had pulled the shelf car Chapman. A few years later, business has finally turned a profit.
80s of last century, Paul Chiu three often go to big cities like Shanghai visit, thinking he was still very simple: what's hot in big cities, back to Henan after imitate what is produced, such as Moon cake , Snacks, beef jerky, canned. Soon he found that although he first introduced the new product can make money, but more and more imitators, the business has become increasingly difficult.
1991 at the end, people are busy Lunar New Year, Robert III is still busy looking for new business opportunities, the Shanghai Food Industry Research Institute developed a new type of pillow type candy attracted him, and he determined to buy the technology. February 1, 1992 on the contractual parties, began installing equipment at the end. 1992 Year of the Monkey, monkey candy debut that year on sales of more than 2000 million.
1993, the Paul Chiu three and made a shocking move, he successfully merged with Shanghai Penglai Food Factory, Shanghai Golden Monkey Food Co., Ltd. registered in order to be admitted to Shanghai has laid a crucial step. In 1996, the Golden Monkey Group was founded, annual sales break 200 million yuan.
1997 to 2000, golden monkey revenue reached 3 billion yuan to start the channel change, the modernization of retail outlets to sell monkey surge in revenues in 2003 reached 460 million yuan. In 2008, swept the dairy industry, " Melamine "Event, so have a lot of candy shelves, while the monkey but survived. Because years ago, the golden monkey in Henan, Inner Mongolia to establish their own milk base.
"Dried tofu" or boost market process
But Paul Chiu is not satisfied with the three golden monkey business conditions in the large number of market research and analysis, management agreed that the tofu in this green, healthy food with great market potential.
"Tofu in this category have not formed a national brand." Shanghai Golden Monkey Food Co., Ltd. ("the golden monkey shares", subject to market Golden Monkey Group), said Zhang Bo, director of media management, if the monkey can be combined with the terminal edge not only the consumer market is expected to change the pattern of tofu and competitive situation, but also add candy market, off-season deficiencies.
2008 6 months, the golden monkey group set up an investment of nearly 70 million yuan Bean products Deep processing projects, and launched at the end of sub-brand "gluttonous monkey" tofu. Bo told CBN reporter, "gluttonous monkey" tofu sales each month to about 30% in the rate of increase, the company expanded its production capacity accordingly.
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