Find the world's factories in Guangdong Creative Future
"When we see printed on the products in Guangdong export IMAGINE IN GUANGDONG (TEXT: Guangdong creative) and Label The time when the real success of Guangdong. "Thomas? Friedman came to Canton, he had so exclaimed.
Retrieve the factory in Guangdong Creative Future of the World ( HC printing network With map)
OEM how to break the deadlock, so that industrial park to get real cluster effect, straighten out the chain link dislocation, Guangdong training real creativity is to change the "world factory" an important part of the image.
The bottom of the smile curve
"Cultural desert" word should not be used with a long history, was the trend before and geographic proximity and economic prosperity of Guangdong. Some people say, and maintained for 20 consecutive years the total GDP of Guangdong Development of the first very different, in most people's minds, Guangdong Culture declining. Spread reform and opening up the streets of Cantonese opera, Cantonese songs, Cantonese crosstalk have passed their prime, reflecting characteristics of the old districts of Guangzhou arcade, West Customs House more Duanyuan decadent wall, Cantonese dialect of the original ecological charm or only in the side streets in the reservations.
"I do not think the slow development of creative industries in Guangdong." Guangdong Provincial Government Lihui Wu, deputy director of the Development Research Center, told reporters that in addition to other animation industry, broad, deep, the Buddha's creative industries are the forefront. For example, driven by the manufacturing industry Design Development of more advanced, several Southern newspapers and other newspaper group's position in the national press for all to see.
Course, a great cultural and creative industries in Guangdong. Ministry of Commerce issued "China's import and export of cultural goods and services, status of annual report (2009)" show that in 2008, China's total import and export of cultural products the core of 15.84 billion U.S. dollars, up 22.6%, rapid growth of imports and exports of Guangdong Province, exported retaining its position first in the country.
However, another set of data can not be ignored. UNCTAD "2008 World Economic creative Report" shows that in the global cultural trade patterns, China has grown into the largest exporter of cultural goods. As early as in 2005, export volume of China's cultural products have accounted for 19% of total world market, indicating that we already have very sophisticated cultural products processing capacity. However, if the link to our copyright trade deficit of the current situation of 5:1, our cultural industries in the global status quo: a powerful ability to replicate, but original low capacity.
"Manufacturing industries in Guangdong great cartoon, but many do OEM, not have their own brand and voice." McGinn Digital Technology Co., Ltd general manager of Guangzhou Zhong-ming said that many animation processing enterprises by overseas customer orders, providing stories, plays, production requirements and funds, the domestic animation is only responsible for processing link, the product early in the planning, creative, market research and funding are all foreigners do, but later the product Marketing Derivative product development are also overseas animation companies. It is learned that, like "Tarzan," " Toy Story, "" Hunchback of Notre Dame "These large Hollywood animation in Shenzhen, have completed post-production process.
As for our proud tradition of the press, also being in Beijing, led by the intensity of the impact of new media. Manufacturing value added in the middle part of the minimum??? Our creative industries are still at the bottom of the smile curve.
More than strong industrial park and three questions
"Relying on Pearl River good foundation for development of creative industries, innovation and Cantonese culture, Chaoshan culture, Hakka culture, focusing on digital content development, industrial design, culture, media, animation production, creative product development and consulting planning, design and creative high side industry, expanding number of cultural and creative industrial parks, business and brand, and encouraged a competitive cluster of cultural and creative industries. "" speed up the construction of a modern industrial system on the decision to "put forward a clear direction.
Thus, launched a vigorous and creative industries around the park. Guangzhou, Shenzhen as the center of radiation to the Pearl River Delta, respectively, in Guangzhou, Shenzhen, Dongguan, Foshan, Zhongshan, Jieyang, Zhaoqing, Yunfu, etc. to establish a number of cultural and creative industry park. Among them, the Guangzhou Tianhe Software Park, Guangzhou Creative Industrial Park, Guangzhou animation Star City, Huanghuagang Information Park, Tianhe national online games and cartoon industry base, designed to Hong Kong, Guangzhou Liwan, Haizhu, Liwan Cape Union Red Star 168 and design of industrial parks, etc. have been the beginning of scale; Shenzhen, the city has built, under construction, planning and cultural industrial park to be built and base 50 number; Foshan Creative Industry Park has attracted, including digital content, industrial design, culture, media, animation production, creative product development, consulting and planning , design creativity, etc., business gathering.
Committee member of Guangdong Provincial Department of Culture, the discipline inspection team leader Yan Jianqiang the two groups of Guangdong has named 18 cultural and creative industries park into five types: business incubation and then automatically assembled and self-protection by the government, "pond-type", the Government first led or strongly promote and implement unified Management The "Dataichangxi type", rooted in specific cultural resources of a region's "big tree" business as the industry leader, settled here especially from the "Feng Ju-type", using some of the old town, old warehouses, adapted from the old plant, "the cage for a bird-type", encompassing the sub-culture industry of Guangdong industry.
However, more than poly, big but not strong, is the creative industry parks still shortcomings.
"Guangzhou has several creative industry park, but come and opinions on such a 100 to a business, these companies often finished in the garden to enjoy preferential policies in 2023 after he planted a garden to enjoy other preferential policies of the . "a creative enterprise in Guangzhou, said bosses.
Insiders in a letter sent to the newspaper, said: "Looking back on the earliest emergence of creative industries concentrated group of Shanghai and Beijing, already there are all sorts of discordant sounds. Well-respected along the Suzhou River in Shanghai old plant, adapted from an old warehouse and creative industries, the rising rents. creative industry group continued to invest in real estate business in transition, 'with no industrial park' the more obvious the trend, the role of SMEs will be squeezed out more fierce. "
Yan Jianqiang that there are three reasons: First, the lack of long-term stable policy support; Second, the government park management decentralized, overlapping functions, difficulty in financing. Third, the small-scale and repetitive construction, industrial level, lack of creativity.
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