Label printing enterprises to improve competitiveness – label printing, cold foi
The rapid development of domestic goods retail, drive label printing industry from small-scale, sporadic type to the direction of industrialization, especially in the last two years, the label printing market has experienced a rapid growth phase, the label printing industry to accelerate the scale of expansion of the labels are printed according to our understanding of business, especially in more concentrated domestic labels printed PRD and Yangtze River Delta's Indian plant, many companies have since 2005 maintained a high growth of 30-40% per year rate. On the other hand, the overall market volume growth, you can label printing equipment sales from the perspective of them, according to incomplete statistics, only a particular brand of letterpress printing machine year 2006, sales of units in Guangdong area more than 300 of the number of .
Rapid development of intensified competition within the industry. With other industries, label printing industry have gone through small-scale, high-profit primary stage, experienced a boom phase, the next stage of competition is fierce, Qin and Han dynasties, re-shuffling of the market conditions, this process will probably be in 3 -5 years to complete. From the current situation, a substantial decline in profit margins for many label printing plant is already an indisputable fact. In response to competition, many enterprises to take corresponding measures, such as improving service quality, value-added services, shorten lead times, and strengthening internal management to control, reduce costs and so on, struggling to maintain the survival of the requisite corporate profits. With the increasing competition in the market, relying solely on the traditional coping strategies have been difficult to support the sustainable development of enterprises. In the homogenization of competition, relying on lower costs to maintain profits is to have a certain limit, the homogeneity of the competition makes it difficult for enterprises to stay in the competition lead.
Most feasible strategy is to rely on management to achieve scale and cost control based on the difference between walking the road, using the latest printing technology and techniques to create their own core technology to produce unique products that can not easily be imitated.
Label from the current view of market demand, due to fierce competition from the end-user market, security, highlighting the brand image and attract the eye on the shelf as the main function of the label. Specific performance for multiple security features, innovative design, striking color and special effects. As a label how to maximize business from end users to meet these needs? How to survive in the fierce competition and development? Differentiation can be expressed as two types of innovation shallow, printing equipment in the existing base, using materials or workmanship of adjustment developed innovative products; second is a deeper level of innovation, use of a broad process innovative potential of the device platform, creating a higher threshold of a unique technology process, which requires printing companies when making investment in equipment, standing at a higher angle, with a forward-looking vision for the business development direction to make a decision .
Current domestic label printing equipment, mainly in letterpress, flexo field, there are some manufacturers use the offset and screen printing leaflets. In many printing devices, printing equipment flexo label printing enterprises is the core technology of the best platform specific, flexible printing process itself, combined with the flexibility to connect and meet the requirements of environmental protection advantages. More importantly, the last two years made rapid progress in flexo technologies, the use of servo drive technology to bring more high-precision printing quality, so that on-line technology to achieve high accuracy, high speed of the practical level, because these advances in technology, flexo printing equipment into a broad expansion of space innovation platform. Label printing companies can use flexible printing to achieve the unique core technology, so differences of the market, dig in the market 'first bucket' gold. According to the characteristics of the enterprises themselves, to find the best companies in the technology field strengths, the strength of the technical features into a unique product or process, he can do, other companies can not or difficult to imitate, you can ensure that exclusive field of profit.
Use flexible printing equipment, process innovation practice, developed a more mature on the label market in Europe and the United States, there are already many successful examples, it is the first in China, the printing process in the most demanding bales in the field With the successful attempt. Here are some latest equipment on-line flexo label printing technology on how to use.
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