China Road is the journey of Orwell quest is Hong Chong Road
: Airwell (Orwell ) , First hearing the name more familiar, but it is a company with 60 years history, wander in the European air conditioner market situation scold, prestigious air-conditioning giant. 2007 Airwell (Orwell) Group annual sales income of more than 700 million U.S. dollars; in France, Italy, Israel, Argentina and China, Shenzhen has six air-conditioning manufacturing base, and two global R & D centers; has the densest sales network in Europe; in the 95 countries with 174 branches.
Recently, "Orwell air conditioner (China) Co., Ltd." registered successfully in Shenzhen, this also means that the air conditioning industry's leading brands in Europe officially landed in China. The face of increasing competition in the Chinese market, Airwell (Orwell) China's primary goal is to be completed in the near future the basic layout of the company's strategy and to establish a nationwide network of dealers and after-sales service, to quadruple the scale of business, and strive to 2010, comprehensively enhance the company's core strengths, to become the leading air conditioner brands in China. While Airwell (Orwell), Europe's leading air conditioning technology to China, with China's contribution to the cause of a power saving and environmental protection. For Airwell (Orwell) The new force of Chinese air conditioner market, HC editorial on the current network HVAC Orwell air conditioning (China) Limited Executive Director, Mr. Zhong Shunyuan interviewed.
Zhong Shun-yuan, Malaysian Chinese, currently Orwell Air Conditioning (China) Limited Executive Director, in November 2005, after the Airwell (Orwell) Group, for his kind invitation, finally chose to join the enterprise . China in his term more than two years after the Executive Directors time, Airwell (Orwell) from China's development has opened a new chapter in page after page.
HC Chung Shun of the receiving network interview
HC Network : Airwell (Orwell) was the first European one of the leading air conditioner brands, air conditioning can be described as highly respected in the world, but China is not familiar to her readers, can you briefly explain the history and development of Orwell Group status it?
Zhong Shun the original: 1947, Airwell born in Paris, France, the main domestic and commercial air conditioning. Today, Airwell (Orwell) has over 60 years of the history of air conditioning. More than 3,500 employees worldwide, in France, Italy, Israel, Argentina and China, Shenzhen has six air-conditioning manufacturing base, and two global R & D centers, 95 countries with 174 branches. In 2005, the Group re-conditioning business, the management system was a radical reform, and moved its headquarters from Israel to Paris, the Group managed to gradually internationalized. Air conditioning products into the advanced European technology and excellent Israeli military technology.
Airwell (Orwell) Group includes eight brands, which Airwell (Orwell) is Europe's leading air conditioner brands household names, is a symbol of high-end products. In 1998, Airwell (Orwell) Group have bought Whirlpool, and Blue Wave two air-conditioning business, as Orwell Today, air conditioning (China) Co., Ltd. production base in Shenzhen, the factory covers an area of 160,000 square meters . This year we also acquired the well-known U.S. brand Fedders (Fedders) of the household and Central air conditioning Brands and their R & D center in Shanghai. The acquisition is not only beneficial Airwell Fedders further explore the North American market, and also to air conditioning R & D has played a complementary role.
HC Network : This, the company's dealer training sessions held, and what the arrangements made? Meetings held? Meeting content?
Zhong Shun the original: The dealer training company mainly within the main conference, we always believe that the dealer is part of our team is Airwell (Orwell) Group family of nations is our firm Cooperation Partners. Changes we have any hope to convey to our dealers as soon as possible there, establish the Airwell (Orwell) brand's healthy image, so that dealers outside the company to promote the real weapon and ally.
We bring together distributors in Shenzhen, not so much a product promotion, as it is brand discussion. We want to tell us why the promotion of partnership Airwell (Orwell), how to promote Airwell (Orwell).
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