Shenzhen Port toy exports grew steadily signs of recovery evident
According to Shenzhen Customs statistics show that 1-2 months this year, Shenzhen Port toy export value 330 million U.S. dollars, up 12% over last year, of which the private sector exports of 60.41 million U.S. dollars, surged 1.1 times, the proportion of 9.7% from the same period last year rose to 18.5%.
According to report, with the external economy gradually stabilized, the international financial crisis to the impact of toy export industry is gradually dissipated, for the first two months of growth in Europe and the United States to maintain the traditional export markets, exports to ASEAN and other emerging markets with high growth in general. Shenzhen Port toy exports in 2009, has experienced a sustained decline, the last in December turned up in February this year, even a rapid growth over the previous year, indicating that the export situation improved. The world's largest toy fair?? 2010 Nuremberg International Toy Fair trade show, the quality of Chinese toys has been widely positive. German quality inspection agency TüvRheinland media spokesman (RainerWeiskirchen) said that in Germany in the shop 75% of all toys from China, and the quality and safety standards, "Made in China" image be promoted. January 1, 2010 China – ASEAN Free Trade Area officially launched, some 7,000 species of China and ASEAN products enjoying zero tariff treatment, which is the biggest beneficiary of toy products, which many good news will directly stimulate the development of China's toy industry .
Related to the trade, clear signs of recovery in the toy industry, but also faces multiple challenges. Rising international oil prices recently, prices of U.S. WTI crude oil futures prices on Feb. 22 broke 80 U.S. dollars mark, crude oil prices needed for the production of plastic toys, cloth, paper, etc. marked increase in prices, increasing pressure on production costs . Escalating trade barriers on China's toy exporters higher demands put forward, some backward technology, production technology can not meet the requirements of relevant policies and regulations will be forced out of business risks, to have such technical regulations required by the the complex testing and review have greatly increased the production cost. February 2010, the European Commission of non-food early warning systems (RAPEX) released a total of 265 recall information, which launched in China a total of 171 recalls, involving products from the communication point of view, the number of toys, there is still the most common 56, accounting for 56% of the total notified that the industry is still the quality and safety risks.
This, the Shenzhen Customs recommendations: First, improve the internal quality control system of the toy industry, strict environmental standards in accordance with relevant international organization of production safety, strengthen inspection and quarantine toys, and further improve product safety and quality, while increasing new materials and new technologies R & D efforts and capital investment to accelerate the upgrading of enterprises, as soon as possible to achieve low-carbon technology industry, upgrading the technological content, but also by utilizing a free trade area offers good, positive steps to develop the ASEAN, South America and other emerging markets, and gradually established diversified export markets, increase to resist market risks.
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