Suning insured Union: 10 million units priced air
Last weekend,
Suning
Ninth National
Air conditioning
High-profile opening of the festival, two days, the total air conditioner sales in Nanjing more than 35 million yuan, Suning Appliance this week from other regions of the mobilization of 100,000 air conditioners running Nanjing market. Air boss Nanjing Suning this measure in turn lead to a wave of panic buying air-conditioning market wave. To this end, General Manager of Nanjing Suning Tao Jinghai interview, said: "This week is the air conditioning section of the Ninth Suning second week, the whole market by the strong impact of Suning, Suning six major air conditioning brands even behind the" insured Union "to ensure the supply of and the advantages of Suning promotional resources. these two days, there are several major air conditioning brands joined Suning sent Direct Mail Air Conditioning" insured alliance "after the companies together will further promote the comprehensive upgrade the current air conditioning section. "
Suning air conditioning "insured Union" big military expansion
The past 13 years has been as a domestic air-conditioning sales champion, Suning's attitude and, as no doubt the price will be this year's air conditioning and industry trends have great influence. Air conditioning and other products to follow the laws of the market, under the influence in the global economy, the cost factor will be irresistible to any one fact. As a business, the core position is to provide consumers with the most suitable products and services, and products can not be driven down prices.
Last week, held in Suning organized the "2006 Nanjing air conditioning industry trends Conference", from the United States, and Haier,
LG
, Sanyo, Chunlan, Hisense, and six air-conditioning manufacturer air conditioning prices reached the Nanjing Suning "insured alliance" to ensure that air conditioning in the ninth Suning not raising their prices during the festival. Last weekend, Suning blow air festival the first week of sales, SAP constantly refresh sales data. Air conditioning sales from Suning SAP data, sales of the six brands were at the forefront. This week the beginning,
Matsushita
,
Samsung
, Zhi Gao,
Oaks
, Kelon, Hualing brands one after another sent Direct Mail requirements Jiarusuning air conditioning section, "insured Union", Suning Air Festival "insured Union" comprehensive military expansion.
Public factory in Nanjing in-charge also no secret to tell reporters that participate in the insured event, in fact, is to increase sales. Since the establishment of a long-term cooperation and Suning strategic partnership, the manufacturers in the sales market share has been the greatest satisfaction with their decision to adhere headquarters in prices, as price increases slow down time, even behind the air conditioning section of Suning, the other is not guaranteed to maintain market share cheaper brands snatch.
Suning Jitiao 100,000 units priced air-conditioned reinforcement of Nanjing
Control air conditioning prices at this stage an effective means of three: use of non-accumulation of inventories before prices hit the market air conditioner; supplier channels with strong advantages in reducing the cost of air conditioning sales process; channels and suppliers jointly allocate resources to higher raw materials costs offset an increase. National household appliances will channels with strong financial strength and adhere to the maximum throughput of air conditioning bottom line price. Nanjing Suning Appliance weekend sales hot air, the first to market discounted air-conditioning have been sold. Starting from the last Sunday, Suning SAP system using the 10 million sets of parity from the temperature of cool air directly transferred to the Nanjing region, five in the week to sell all the available storage.
Suning Appliance has already signed a major air conditioning brands annual purchase and sale agreements, harmonization of procurement headquarters to play with prior paragraph hoarding millions of sets of parity custom air conditioning. Su Ning emphasized a wide range of goods this week, shows the great advantage of a national home appliance channel, optimizing allocation of resources to allocate resources to areas most in need, driving local sales, seize market share advantage.
[Key words]:
Suning
Air conditioning
Parity
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