Local brands, "Big Brother" Li Ning in 2009 revenues of 8.387 billion
Li Ning released about five hours after the report, international sporting goods giant Nike has also released the latest quarterly reports, earnings data as the time "around the feet," local brand "Big Brother" transnational giants Nike and Li Ning in China's power the gap has reached almost the same level.
Li Ning report shows that in 2009 revenue reached 8.387 billion yuan, after Anta, Pick and Adidas have already been published in 2009 results, but with the Nike performance reports released, the Chinese sports brand seating will also appear updated.
2009 6 around, Nike will be the Greater China region (including the Mainland and Hong Kong) independent, in June 2009 to February 28 this year, 9 months of the time Nike cumulative Greater China Sell Income of 1.278 billion U.S. dollars, whether the Mainland accounted for what percentage of sales, Nike did not release specific data.
Magang industry, said at the 2008 Olympic Games as China, Nike, good performance, then in the Mainland market sales of 80 billion to 9.0 billion, from Nike new three quarterly financial data, Nike performance in 2009 compared with 2008, flat or slightly loss, Nike and Li Ning, who is the oldest mainland market can not entirely sure, but the gap between the two should be minimal.
The rest of the published results of the three companies in 2009, Adidas's sales in China about 70 billion, ranking third; Anta turnover of 5.875 billion yuan, ranking the fourth, Pick a turnover of 3.095 billion yuan, temporarily fifth. Also listed in Hong Kong 361 degrees and special steps have not published the annual results, but in 2008 the two have comparable performance with the Olympic, and Anta gap, so the who occupy fifth place is unknown.
In three local brands, Li Ning to 7249 the number of stores ahead, Anta in 6591 temporarily second, third temporary Olympic 6206. Sporting Goods observers Chen Shixin the "First Financial Daily," the author said, mainland China, a major sporting goods companies have been listed, to increase revenue to a large number of new stores, so the number of stores to become one of the key indicators of competition. Li Ning, Zhang Zhiyong, CEO said yesterday in Hong Kong this year, the number will reach 8,000 shop, and strive to break 10 000 stores in 2013. Peak CEO Zhi-Hua Xu said the same of the author, Peak to 10,000 in the mainland to open stores there is sufficient space.
Addition to increased number of stores, it is more important is that single-store sales increase. Single shop on the turnover of each company's contribution can be divided by the total annual turnover of the few outlets, this indicator can be compared to some extent the viability of the company's retail outlets, from the data perspective, Ning average single shop turnover of 1.157 million yuan, ranking first; Anta 891,300 yuan in second place; Peak 498,700 yuan in third place.
Magang on the author, said the data show that single-store sales for stores operating capacity of Li Ning strong, single-store sales index, but also biased, because the area is different for each store, Li Ning, Anta's door store relatively large business area, so the average income of a single store also high that if the contribution from the store in terms of revenue per square meter, Li Ning, the average income of 10,000 yuan per square meter or so, although more than Anta, High Peak , but with Gome, Suning income of 19,000 yuan per square meter than, there is still a room to improve.
View from the gross margin in 2009, Li Ning to 47.3% gross profit margin topped; Adidas gross margin from 48.7% in 2008, 3.3 percentage points to 45.4%, second place; Anta margin 42.1%, ranking third; Pick gross margin was 37.5%, ranking fourth, Nike has not disclosed the latest data.
Although Adidas, Nike in 2009 in the Mainland market performance is not satisfactory, the prospects for the sports market in the Mainland, particularly the small wave step very confident president, small waves on the author has said that the Mainland rapid progress of urbanization, the more and more rural residents into urban residents, these consumers are affordable total of 100 yuan to 200 yuan of sports products, sports goods industry, the domestic outlook.
Zhang Zhiyong said in Hong Kong in the next 3 years sporting goods market will maintain growth of more than 20%. Although promising, but the competition will become increasingly fierce. Industry sources, recently a number of brands in Fujian to buy one get one upon admission in the form of price competition, the survival of SMEs within the sporting goods industry under increasing pressure.
I am Cheap On Sales writer, reports some information about spiral curling irons , curling iron steam.
Processing your request, Please wait....
