Which way health care products? Shop: forward and attack or retreat to safety
Health care products market in a variety of marketing models: direct human development, not the product of the victory, not a health food market, straw; meeting a variety of direct marketing, is an organized non- rational behavior, as consumers have come to stay calm when this marketing model will be difficult; traditional channels of marketing been me, it can be said that the competitive strength of enterprises, the lack of direction for many small and medium enterprises, health care products is the food token gesture of helplessness choice; can only store marketing into the attack (can be combined with a variety of marketing to open up markets), can fall back to keep (stick to store radiation community consumers, service loyal customer base), is a way to standardize operation behavior of non-profits, non-short-term behavior of the marketing model, will help health care products market toward standardization and healthy development.
Health food stores in recent years have seen significant developments in many cities, and everywhere one can see all kinds of stores in the figure. Especially with the gradual improvement of urban communities function, but also for the health food store offers a new space for development. This marketing model of health care products in the end effect? The next step should be to go? This paper attempts to shape the pattern of the 6 for a summarized. One of the words, for the reference of the industry.
Shop enterprise integration type Typical: Amway; Sunrider Direct method of introduction, direct the issuance of the license can be said that two years health care products industry had the most impressive big things. Avon has also won the license, the license Zhen Ao nucleic acid speculation, unknown companies emerge, Amway bitter experience … … This is all stirring the sensitive nerve of health care products companies. No matter how direct marketing situation change, the store's construction has been the policy and the business license application of weights. Meanwhile, the store is still nominal corporate office space, but also a rallying point for direct sellers. Zhen-Ao nucleic acid and other enterprises although also joined the ranks of direct selling, but the store still is based on the existence of the meeting, based on marketing information and customer service with the image of the dual function of customer service-type stores. One type of such enterprises
shop store development itself peacefully, as long as the development of the direct selling industry ritualistically, this store will direct business with the ups and downs of the illness and death.
Typical: in the vein; Chun Chi Tang
Customer Service
This form of stores, health food market along with increasing competition and the popularity of the development of conference marketing occurs. To promote the corporate image as some of the main purpose of the store, more and more into the customer's utility function. Service Type store, without exception, will choose a perfect marketing model and system (such as conference marketing, tourism marketing, etc.) to assist the development of specialty stores. In addition, all stores behind the developed market system, store performance and relatively fast growth rate. But because store itself insufficient condition for sustainable development alone, whether to join or store the product and marketing system to join, a single product can not meet the needs of market development, product uniformity affects the franchisee to join enthusiasm makes the restriction to the development of such stores. So now if you have the opportunity to walk into any store of this type will find both a product of more than business. Of course, if additional effective marketing model or service of value, which stores still have some morphological development potential. Lack of follow-up product development and those features, or shop the development of a marketing system is not strong enough, and store the number and performance also are shrinking.
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