China's digital publishing industry is a virtual embarrassment of fire
If in 2008 the most eye-catching event publishing industry is restructuring the industry publication's Chong Fenghao sounded, then to 2009, with the smooth progress of reform, people's eye was off the next thing is another thing attracted?? figures published Chong Fenghao sounded during the year.
Digital Publishing flesh as the bones have not
The past few years has been the number of dead than alive, published in 2009, finally succeeded in the upper, the most successful to attract people's attention. Almost all of the publication of practitioners or excitement or fear in the discussion of the digital publishing.
Digital publishing, the number of pioneers (such as "Chinese line") have been waiting for this long-awaited change as coming like gangbusters, like "Waiting for Godot" as a hard wait. Nothing is more cruel than to wait?? See the name "Gordo" who finally exposed the windbreaker from the corner of the street corner and excitement to his heart in his throat Eye?? But the man, he is not gordo?
Beginning of this year, I received a media interview that described the Digital Publishing: This is like a bone, is not flesh, but all believe that the bones of a certain president of meat, can not wait to bite a person who would like to , may be Ge and bad teeth, and other cool people who want to grow flesh and then eating it, but worried that time have been eating less than the.
2009, the piece of flesh on the bones yet?
I think not. Or that the flesh looks fast, but as you chew, the bone was found, or, but optimists believe that is really fast.
This is a passive industry. Been "expected", and then follow this "is expected" full swing "was excited" with.
In China, it is too passive.
It really was deeply moved up. Far across the Pacific. Amazon with a famous name "Kindle" the thing to stimulate the entire United States, of course, also started as exciting as the Chinese chicken blood.
Kindle leads cock reaction An emotional description of such financial journalists said: "At that time, the voice of doubt in many home and abroad, including the Apple CEO Steve Jobs. 2007, Amazon has just launched its first generation Electronic Kindle books when Jobs had a good laugh at the some: product good or bad is not important, important is that people no longer read. But two years later, Jobs had soon discovered that the original judge how stupid. With a little Kindle, Amazon only set off a reading revolution, but also created a no less than Apple Sell Miracle. Under the impact of economic crisis, the global consumer electronics market continues to sagging, Kindle's success undoubtedly opened up a new blue ocean. NextGen company's latest report shows that until 2013, the global e-reader market, will remain 124% compound annual growth rate, and will break through 2.5 billion U.S. dollars by the end of 2013 the market size. At that rate, e-books will no doubt spawn a huge cake the envy of many. The past two years, the protagonist of this huge cake, but there is only one, that is Kindle. How could a man who pocketed fat? Thus, under the Kindle example, the original lonely profession, sudden flood of the number of competitors. "
Be stimulated to the Kindle is more than the Americans, simply do not produce any cross-strait a Kindle miracle (mainland and Taiwan), Chinese people have the same degree of being stimulated to. Kingship is a kind of impassioned gesture almost rushed in huge Marketing Making the "Kingship books" at least in the kinds of ads to be seen again and again to see, but see also see from the development to get the buys does not seem a very easy matter. Since 2009, in particular to the second half of the presentation of the facts seems to be that Kingship in pay big bucks for the whole handheld reader market, advertising, and follow-up to enjoy the publicity those who sincerely like overnight blaze was the second dividend more than 10 home: Asus, Samsung and Huawei, MSI, Founder , Tang, Han Lin, Yi Ph.D. … … this is only the surface, and Taiwan that car, a bunch of vendors claim to grasp core technology and waiting to come in, move the head of Mr Wang went to Taiwan to Hon Hai has been produced by Fuji Hong readers under the order, while at the company behind, waiting to shake hands with Wang at least: panel makers such as PVI, AU Optronics, Taiwan Semiconductor Manufacturing, assembly manufacturers such as Inventec, Quanta, Qisda, Zhen Yao, etc.; in country, a grand is said to myself, many publishers are publishing group in particular is just around the corner, the more difficult and outstanding potential competitors Dangdang Amazon almost always be able to comfortably into the medal, not to mention the Kindle, Sony , Apple or even Google. Is the Chinese market will not mature their approach?
Earth people understand, the hardware has never been a problem for good at imitation and to "cottage" pride of Chinese people, more than hardware problem. Not a problem, there is no threshold of hardware vendors into fixing authorities merely the field, like simply do not come in the film tickets-Xianpao accounted seat?? But once those hands have the votes come in after that? This must be a movie ticket?? Is the content. This is benevolent. Because the reader is not the reader to look at this machine, but this machine in the book.
"White paper" occupied mobile reading devices
If the Kindle is the first needle chicken blood, chicken blood the needle to the hardware vendors who jumped out first, then the Blood of China Mobile is the second dose. September 2009, China Mobile announced the establishment through its subsidiary Zhejiang Mobile digital reading base, China's first giant figure in the field finally spoke up: digital publishing I do, but also great to do. China Mobile, a hands-on assumed a winner-take attitude, mobile phones to read to do, hand-held e-book readers have to do, end-client have to do. Three models, a large pool of content?? At least so far, do not worry about moving is not content, because it believes that if he shot, content providers will come. Similarly, at least so far, that is the case, content providers can not buy Hanwang the account, you can not buy a Founder of the account, but in the beginning, they have to move the account to buy?? Put all the hardware vendors into its own employees, all of the content providers to become its own employees, the establishment of a Big Mac-style digital reading of the operating platform. The whole industry chain, China Mobile with its powerful strength was unparalleled seems easily get through all?? However, in addition to the market. Market is a silent group. This group
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