Shoes from the back edge perspective, "Shanghai" Rise and Fall
HC shoes network on March 12 hearing on the beaches, bustling, illuminated. A whole century, Geluyinghao dignity in carries their dreams together in this piece of fantasy land, in the international situation will find their own dreams.
"Shanghai", China's light industry for decades the symbol. Chinese people wear, eat, wear, use of … … "Shanghai" word pervasive. "Shanghai" a brilliant, depending on its unique geographical and historical advantages. However, after all, their lack of immunity, and exercise capacity in a market economy, "a scourge" before it even if a great struggle, still inevitably fall. Down does not mean desperate, qi and blood in good conditioning, it also has the opportunity to stand up again.
When we look back at the New China 60 contains industry, there are two landmarks have to be mentioned: the Northeast, and Shanghai. Old heavy industry base in Northeast China from the economic level, surrounded by the new Chinese economy, Shanghai is light with a good foundation and the state mission assigned to it in the material shortage of planned economy, famous for the production of the National People's daily necessities, including snacks, toothpaste, clothing shoes, watches, bicycles, sewing machines, we can even say: no Shanghai, there is no quality of life of that time and fashion.
Planned economy, Shanghai has 156 plates; now 1 / 3 of consumers have been mourning, a few along the trend of moving, well-developed.
The loss of Shanghai famous brand is China's planned economy to a market economy, the inevitable result.
Start, "Warrior" shoes, 80's of last century before the birth, or even "After 80" who, no I do not know. Once upon a time, China campus, full of factories and the fields are white red edge of the "Warrior" shoes. From Cloth shoes To "Jiefang Xie", from "Jiefang Xie" to "Warrior" shoes, it is two leaps in the history of young people wearing shoes. Until the early 90s, was known as "sneakers" in Nike Adidas have entered China, only to break the "red and white" unification itinerant situation.
Dream of national capitalists of industry Salvation
Nationwide Road, Yangpu District Shanghai, the new building surrounded by old one, and the cross, Shanghai Warrior Shoes Limited plaque appear humble. It is difficult to have this facade and the brilliant together. Company party secretary, executive director of Guicheng Gang told this reporter, "Warrior" has 82 years of history, existing in the country Shoes Brand, second to none.
170 years ago, the Opium War, the Qing government to open the closed door, rubber products, including flood of foreign goods, including from the Huangpu River, Pearl River and other ports pour. China's economy is no freedom, self-esteem.
1919, the Guangdong Overseas Chinese nationals in Japan allow children of light, Zhu Rong Pan and three brothers, brothers raised about 20,000 silver dollars, founder of the Chinese rubber plant in Shanghai, opened in Shanghai and the Chinese nation off the rubber industry. Although the plant only survived for 3 years, on account of technical backwardness defeated in competition with foreign goods, but the development of Shanghai National Rubber Company has been unable to suppress the urge.
1927, the grocery boy was born in Jiangsu Jiangyin joint venture with people who Eradicated in Tangshan Road, Shanghai opened Yichang rubber goods factory (1929 reorganized as Chint rubber goods manufacturing), specializing in shoes. Power plant is back to the former shoe factory, on the late 20th century, the plant had already begun to use the "Back" trademark registered in 1934.
"Warrior" trademark, is the English word WARRIOR (Warriors) and harmonics. The use of the mark, it was then regarded as a fashionable young people. In 1934, Guangdong Xingning Yuanshu Sen designed a "back force" brand, strong men bow trademark logo favored shoot day. The trademark logo has two meanings: the myth of China's Yi shoot, and the West's "warrior spirit"?? Humiliation by world powers, the Chinese youth are respected Western "warrior spirit."
As national capitalists, Yong-Kang Liu and his people in the national life and death after the show with "Warrior" brand connotation of courage and consistent play. After the Japanese invasion of Shanghai, Warrior shoe that tires are the people in charge of strategic materials, China can not be foreigners grabbed the Road Gate of Life, was successfully self-developed "shoes of the next of kin"?? Tires, used exclusively for anti-Japanese coalition .
There are two examples may illustrate the shoe was the style back to power: the mid-40s of last century, the first to send people back to the United States to study shoe force, employees in the United States completed a master's degree, with advanced footwear technology and design for home, greatly enhanced the power back to force shoe. National Games 1948, the eve of launch of the new arched back special forces footwear shoes, they employ a single aircraft to spread propaganda, 1:00 became famous. Early in the founding of New China to return to power had rubber shoes industry in China, "the first brand."
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