Suning chain collaboration platform, relying on the impact of IT retail channels
Suning computer Shucu
as one of the protagonists, start the computer in July that victory, three weeks around the computer sales increased remarkably and Suning, this week, Samsung, Asus, Acer, Lenovo, HP, Haier 11 brands have increased allocation of resources, Zaiduofali sprint the second stage. INTEL, AMD, MICROSOFT and other upstream suppliers will relax the conditions of the second phase of the event, and Suning to establish the most direct relationship to the computer through special software and hardware support to provide a common way of sharing profit, fully committed to Suning opened "green channel."
Together the perfect brand to create sales channels
Present, Suning Appliance in China, 28 provinces and municipalities, 180 cities have more than 500 stores, which brand of computer and Suning have already established a comprehensive network of cooperation. In the early stage on the basis of successful cooperation this year with 11 brand computers Suning further established a strategic cooperative partnership, and increase high-level exchanges between the two sides, during the year Shucu, Chung Su Ning brand addition to providing conventional products, but also special offers underwriting product, so sales of these computers in Suning a new high.
Public brand computers have said that with the deepening of cooperation, they will under the Suning Appliance stores consumer groups such as the characteristics of a number of products tailored for them, from the appearance, configuration to function, will have their own characteristics. Su Ning, general manager of the computer business and then Ping Cao said: It is also seen strong brand computer brand impact and growth potential, Suning will seek to expand their cooperation to expand sales of computer products in the overall share, and computer companies together to create the best appliance supply chain cooperation.
Optimize the supply chain to create the first computer sales channels
3c stores in the new development trend of IT, public brand and chain giant Suning consensus and a close strategic partnership, the rapid strengthening of the power terminal sales value chain. Operational capacity of the public to enhance the brand, brand the release of potential energy, consumer trends foresee four main characteristics of innovation and product management, as they battle to win this year, an increase of Shucu winning weight.
In the first half, Suning, and Intel, AMD, MICROSOFT establish a platform for cross-chain all-round cooperation and achieve the most effective integration of multiple resources, strengths and maximize competitiveness. Suning consumers use information superiority can be more accurately grasp the market, Suning also provided with access to Intel's price advantage of purchasing a large one, to benefit consumers. With its own information platform, Suning has established a number of manufacturers direct supply relationship. Marked the relationship between Suning and suppliers upstream and downstream from the simple model has evolved into a strategic partnership, the limited resources of suppliers upper hand.
Joint none other notebook market, the impact of preferential attack
Core 2 Duo notebook below 7,500 yuan, a new widescreen Acer notebook below 5,000 yuan, a Samsung widescreen notebook below 5,500 yuan, an ASUS notebook dual-core alone was below 6,000 yuan this weekend … … appear in Suning.
Suning, together with 11 well-known IT manufacturers to make greater efforts to market, sell benefits, Asustek Computer and Suning Appliance launched by ex-gratia scheme: Each purchase of ASUS notebook customers receive a free stylish portable wireless headset, ASUS software spree Asus Notebook original package and mouse, 2-year global services and other value spree. This is both in the custom terminal, joint marketing, publicity, new product experience marketing, customer service in such areas as certification to work closely, in order to bring consumers another Package. The desktop computers in Suning Shucu last year, will "champion the computer, Core pioneer" theme to play to the extreme, launching dozens of unique advantages champion desktop PC, with value sales Li Bao and perfect service. HP computer in the Suning Shucu in the second phase launch of "multiple exciting Core in the end" activities to attract the consumers eye.
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