Suning: six changed the mobile phone market in 2006
Suning
Published "in 2006
Mobile
Consumer Notice "???
Shortly after the New China
Appliance Retail
Market makers for the Chinese New Year has started a new round of intensive preparation. "Another new cell phone New Year," "to buy mobile phones with Mom and Dad," "and love to buy a stylish couple with cell phone," "Short Message prayer bumper year" … … Imagine all on the phone to the number of intersection at this time the brains of consumers, due to fast mobile phone product updates, prices and other factors fall short cycle, cell phones included in more areas of fast moving consumer goods, how to buy a cost-effective and can keep up with the latest trends in mobile phones in 2006 as consumption are most concerned about.
Reporter yesterday (January 12, 2006) learned from Suning, Suning Appliance combines the company in 2005, the comprehensive performance of various products, in the recently released "2006 Consumer Notice mobile phones."
Heavier decorative cell phone
Phone in addition to communications, entertainment features, will further become a personal expression of individual equipment
Accessories
; Fashion, individuality, delicate appearance of a product will be an important indicator of success. In 2005 based on the popular candy bar phone, 2006 slide phone is more fashionable because of its location, will become a more mainstream design program at the same time in 2005
Motor
V3 out of the light, thin style in 2006 to continue, with the U6 series of round-to-market, rounded delicate touch will become the new darling of the market, while
Nokia
L'Amour Collection's luxury market will drive the wind market in 2006, Raising.
Music and business functions to further improve
Phone features will further enhance the trend, in which music and business functions will become the mainstream of development. Appeared in 2005
MP3
Wind makes the integration of music and mobile phone has become very smooth and natural,
Music phone
Mobile phones are becoming the main selling point; the same time intelligent, enhanced business features products in the emergence and the end of 2005 a large number of mobile phones as the role of personal consumer devices will drive mobile phone to the increasingly strong business intelligent direction.
Into low-end price
Competition
Focus
2005, 34 markets with the ability to increase consumption and network
Operation
The significant reduction in business rates policy, the low demand in the 34 cities have become very strong, this part of product promotion strategy with the network operators deepening, 600 yuan lower end products will be 34 cities hot competition. At the same time as the further expansion of mobile phone functions, music player has become a standard end mobile phones, plus some additional features the appearance of innovation and upgrading of these products will slightly raise the average price, making price of 1,500 yuan to 2,000 yuan section will quickly become more than the product in 2006, competition will become fierce.
Made
Brand
Bottom out
Camps from the product point of view of domestic brands will bottom out in 2006. 2005, domestic brands
Association
Is the only bright spot, pre-made brand channels rely mainly on dense, terminal human sea tactics to improve
Sell
, When the international
Brand Marketing
Capacity building, the original sea of cost advantage quickly turned into a short board, coupled with excessive channel inventory of products led to the recession of 2005, after the storm in the market through 2005, although no significant counter domestic factories, but In product development, inventory management, cost control at the end of 2005 have seen a lot of change and innovation, product quality, functionality have been rising, the product has become delicate, full texture, powerful, from the latter half of 2005 single-product sales segment TOP20 rankings are often made models of figure.
Personal
Mobile
Terminal function can be achieved
Phone features make cry for many years the development of the personal mobile terminal functionality can be achieved in 2006, really.
2005 MP3 has become the standard mid-range mobile phones, while more and more and more intelligent use of the platform provided to upgrade the software, consumers will increasingly encourage phone into a personal mobile terminal, and mobile phone memory card the ever-changing, 2G and greater capacity memory card will further promote the emergence of the development of this process, together with
Mobile TV
,
3G mobile phone
The Troops for mobile content to provide more space.
Popular one-stop mobile phone sales model
Phone
Bluetooth
, Storage accessories bundled sales, marketing mobile music and software to provide them will be the development of new markets in 2006 points, music, Bluetooth, memory card will become a new selling point of the three sales.
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