Quick and Easy Beginner’s Guide to Writing for Postcard Printing
So here is our quick and easy beginner’s guide to writing for postcard printing. These writing tips are especially useful for people who are doing postcard printing for promotions or for public relations campaigns. We will divide the tips for the content for the postcard title/cover as well as the postcard’s back where all the main content is found. So without further ado, here are the easy and quick tips for beginners who want to write great for their postcard printing.
• For the title/cover – The title or cover of the postcard, just to be clear, is the portion where the main image of the postcard lies. This is where you put the main slogan, title or written theme of your postcard prints. Here are the tips that should guide you in the right way of writing this part.
o Write something that will excite your target readers – Since this is the first part that they will read, you should always try to write something that will excite your target readers immensely.
Do not just write the run of the mill slogan here. Make sure that you really connect with readers and excite them with your words. Use precise words that excite them if possible. Do your market research homework and figure out exactly how you can do this for your postcard titles.
o Make it short and concise – The best titles or headlines for the cover of postcards are always short and concise. You do not want to paste a long title on the cover of your postcard because the image will get dumped upon of course. That is why you should always keep an eye out for the length of your title or slogan. Make is as short and concise as possible.
o Try out lots of variations and test reactions – Finally for the title, it is important for you to actually always test out lots of variations and test reactions for your postcard titles. You do not want to actually print out something that is untested lest you fail immediately. So make sure that you write lots of variations and get people’s reactions and opinions on them. Use the most widely popular one for your postcard printing.
• For the back content – Now here are the tips for the back content of your custom postcards.
o Use lists, short paragraphs or sections – Dividing your back content for postcard is important. You do not want to write a whole blog or block of content at the back because it makes it look hard to read, or at least too boring to read. That is why you should try to use lists, short paragraphs and sections in your postcard content. With clearly defined lines, it will look much better.
o Make it short and concise as well – Of course, just like the title, you should also always make your back content as short and as concise as possible. You only have limited space in color postcards and you do not want to waste that “beating around the bush” so to speak. So make sure your you compose your content carefully and make it as short and concise as you can possibly make it.
So that is how you should always write your postcard content always. With these tips, both your postcard title and back content should always be appropriate and effective for postcard printing and general postcard marketing. Good Luck!
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