View PK: home appliance chain in the end should not send the coupons?
Luo Qingqi: does the current public opinion on the controversial role of coupons relatively large, and Suning coupons issued if there is not there to see whether retailers send coupons, but the coupons in the end to see whether this increase in consumer welfare, is to see whether such coupons to consumers to buy the real benefits of electronic products in the market prices are transparent, consumers can compare the final transaction price to the validity of such coupons.
<Wang Jun), Henan
Suning
Electric Co., Ltd. General Manager
(Luo Qingqi) famous
Home Appliances
Produced by the critic, senior director of consulting Paller
(Li Tao) senior home appliance expert, editor of Home Power
Moderator: Evening News Zhujiang Hua
Following the February 13
Suning real names way the public release of Chongqing Electric coupons 80 million yuan after the dust settles. March 2, Suning Appliance Suning another high-profile announcement in Beijing of its 50 outlets to disseminate the total value of 50 million yuan of consumption vouchers, though vouchers are issued Suning corporate behavior, but the debate about coupons and Suning challenge has not stopped . One view is that the current economic situation facing our country and the mentality of the people, appropriate to expand the scope and target paid, should be a wise move. Another view is that coupons are sold in the price or discount suspected case after the first price increase granted, the key is consumer income expectations have not yet out of the atmosphere of the financial crisis and had to live thrift holding cash at hand.
Moderator: Ministry of Commerce, where first made sure that the practice of issuing coupons for previous coupons once the role of fiery battle set the tone. Recently, Suning Appliance to Chongqing, the value of 80 million yuan of free electrical issuing coupons to open the Chinese home appliance chain precedent for the vouchers, the industry has welcomed this approach and doubts about two very different views, and hard to the amount of , then the appliance industry, consumer vouchers, stimulating effect on consumption in the end be?
Luo Qingqi: does the current of public opinion on the controversial role of coupons relatively large, and Suning coupons issued if there is not there to see whether retailers send coupons, but coupons in the end to see whether this increase in consumer welfare, is to see whether such coupons to consumers to buy the real benefits of electronic products in the market prices are transparent, consumers can compare the final transaction price to the validity of such coupons.
Wang Jun: Chongqing Shi Shangwei Suning Appliance has approved issuing coupons pull consumer behavior. Su Ning launched the "consumer coupon delivery activities", and hoped that full integration of upstream and downstream resources and business sources the ability to rebuild consumer confidence in order to stimulate and boost consumption.
Li Tao: the bottom line for the current crisis not yet proven, hold out a general attitude of consumers now. Suning Appliance therefore issued to the consumer, "coupons" to some extent, improved purchasing power. However, different provinces and different regions should match the spending power to the issuance of the corresponding strategies. Areas of the purchasing power is still strong, it will be a strong signal to restore confidence, while the low consumption group, which is a stronger economic future will continue the psychological implications. Therefore, the process of economic recovery is expected in the future consumption of psychological recovery process.
Moderator: home appliances, as durable goods, even without payment coupons, consumers must purchase, which will not achieve to expand consumption. Therefore, a consumer for coupons to use too restrictive if not as direct discounted cost-effective speech, I do not know what view you?
Wang Jun: coupons and discounts do not conflict, the public can also enjoy the two breaks. For example, you and the salesperson explained well the price of one
TV
The minimum is 4100 yuan, never say no down and pay bills get coupons at the cash register when the direct offset 100, just to pay 4,000 yuan this TV. Therefore, with the usual promotional coupons are essential differences between the various promotional activities in the original basis of the true offset. All coupons can buy special products or the use of discount merchandise.
Li Tao: coupons are not paid out of the business model which seeks profit arising established thinking, but with the discount difference is that a certain extent, household electrical appliances are low-profit products, the higher end of price transparency is still is the need to encourage in need of support.
Luo Qingqi: the long term the market is the most intelligent, which means that the market will find its own price.
I am China Products writer, reports some information about eje vertical , horizontal panel saw.
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