Differences in the continuous expansion of home appliance chain management to av
In 2005, home appliance market is moving rapidly expanding trend, this year the city (Tianjin) major
Home appliance chain
Not the slightest weakening of the momentum expansion. Major home appliance chain
Brand
New Year's strategy shows that the city this year, the number of home appliance chain stores in the last 55 on the basis of doubling is expected by the end of this year, the city appliances
Marketplace
The total number will exceed 110.
Different distribution chain last year, will become an empty area of Tianjin-based consumer electronics market battlefield. Hebei, Nankai, east of the river three downtown areas and suburban markets to compete will increase. Scale in order to consolidate market share, while a single home appliance chain store operator decline in the quality hard to avoid. In general not more than 60 billion
Sell
Broader market, the Tianjin appliance into the saturated market this year
Competition
Period. Therefore, differences in management for a home appliance giants unified action.
Chain expansion: the rapid expansion of volume will reach 110 stores at the end of
2005, the Tianjin
States United States
At 12 stores nearly doubled based on the expansion, the total number of stores to 22, accounted for the overall scale of Tianjin, nearly half of the total home appliance chain stores. States United States this year will not slow down the pace of expansion. Tianjin, China General Manager Wang Jiasen the U.S., said: "As planned, this year in June the number of Gome stores in Tianjin in China will reach 30, at the end and then add 16, the total number will reach 48 stores."
Another national home appliance chain
Suning
Electric plans to add 10 stores this year, the number of its city stores will reach 19. GONG, said Su Ning, general manager of Tianjin, Suning chain expansion is far from over, according to the city's six districts to open two stores in each district, each suburban county plans to open a store, Suning stores in Tianjin size should be 24, this year is still high expansion.
Dazhong Electronics, Paradise will increase this year were 10 and 8 stores, large and medium to reach 20 stores, Wing-lok also reach 11 stores. In addition, the local appliance companies will be relying on a commercial appliance further expansion of a business group, now has 11 stores. Tired calculations, Tianjin appliances will exceed the total number of franchised stores 110.
Market focus: accelerating rate lock blank area of the layout
Recently, a number of industry moving rapidly expanding market for home appliances to the "massive off stores this year," the judge, but the major home appliance chain proprietor, disagrees. They believe that some gaps in the regional distribution rate will accelerate.
"Hebei District, is now only one shop, it certainly can not meet the needs." Wangjia Sen said, "This year, Gome will choose two areas in Hebei stores. In addition, the east of the river area and there are still many gaps in the various suburban markets." and national U.S., like GONG also locked on the target gap. Suning has not been completed, Hebei, Nankai, Hedong store layout the three core areas will be the target of steady expansion. Paradise will be a massive expansion this year, with the head of the company as saying the expansion of Paradise will "unconventional way".
Game
addition to downtown, the suburban market has become a hot spot this year, competing home appliance chain. According to statistics, 30% of the new stores are located in the suburban counties. As the central city is relatively saturated, suburban markets have not opened up as a "virgin land" carries with it considerable market potential. Wangjia Sen told reporters, this potential has been shown last year as the main source of growth for the future of the market, no one chain can not look down on the suburban markets, so future expansion of suburban market will be fierce competition.
Constraints opponents: Nearly half of stores and strategic
"At present, Tianjin volume consumer electronics market as a whole should be 50 to 6,000,000,000 yuan, the annual turnover of each store can only be counted at 100 million yuan good quality store, the city can accommodate up to 50 high-quality appliance stores 60. so doing, half the stores are a strategic store. "GONG" The expansion of this appliance should be carried out in over saturation. "It is in this context, improving management capacity to be a single store large home appliance chain giant in the new year, eager to solve the first problem.
Ho Song, general manager of Tianjin sized told reporters, the home appliance chain enterprises for the development of strategic considerations, will accelerate the pace of development. The number of medium and large shop in the mining, while more attention to improve the quality of each store. Only quality improvement, will have to expand the number of basis, so medium and large in-store hardware and software to increase the resources and operation of the put.
"Chain expansion of the scale, is largely constrained competitors." Wangjia Sen admitted that store many times the scale of growth, but not by various multiples of turnover growth, such assessments to all After the store, sure to bring down the quality of single-store, the only way is to grab share from competitors to support the overall share of the upgrade.
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