Appliance industry blockbusters and feel "full communication" new mode
"Who decided the standard of our products?" Manufacturers to set up such a topic selection. As a consumer, you ever thought about the assortment of goods, how few truly meet our aspirations?
National hire "sensory evaluation division," April 6, China's largest consumer electronics manufacturer Changhong announced a high-profile: a nationwide recruiting "sensory evaluation division." As of 9:00 am on April 9, the number of applications rapidly breaking 36,000 mark, and eagerly unexpected degree. Even some journalists friend of the recent strong support for domestic products have the "responsibility of national prosperity," the first part in a ground. This is the first time in the history of the industry, attracted strong industry interest.
Industry's fear is not unfounded. After a quiet period after the TV king, coach last year, Zhao Yong, the first high-profile comeback appearance is waging a "rainbow colors in October" revolution, then they opened the "big flat panel display true level" of the times. Chinese New Year beginning, TCL, Skyworth, Konka their market research agencies to get a different color TV sales the first plaque, but the face of national distributor Changhong carried the General Assembly, "Global Quality Tour" of the situation brought about by the popular store, you boss, of course well aware and worried. Guess: manufacturers show is truly for the people? Rules from the event can be seen, once as Changhong, "sensory evaluation division," Changhong can participate in the assessment of new products from time to time be held, through participation in new product testing and experience, you can on the new features, performance and appearance comments, etc. .
"Recruitment of sensory evaluation division, reflecting consumer demand respect Changhong's positive attitude, while Changhong to build consumer electronics products carefully to provide an important basis." Changhong Mo Wei, director of industrial design bluntly, "will be assessed once promote the value generated with the views of, Changhong will improve their application to the new, the best to satisfy consumer demand. "
We all know, home appliance market is one of the highest level, competition is heating appliances, household electrical appliance enterprises resorted to every means to squeeze the market, from the endless types of promotions in recent years is evident. Merchants, manufacturers, without exception, claimed to provide customers with value. Is that true? First of all, create value for customers to properly understand the customer, understand what customers value most value. Only from its own starting point, without considering the feelings of consumers, how to provide value to consumers? In this sense, Changhong will judge the standard pay back the hands of consumers, be taken a real step forward.
"Changhong This is a show or practical for the people, follow-up actions to be verified." Relevant persons in the CASE that "However, the move to explore the full range of communication between manufacturers and consumers to rebuild a new relationship between manufacturers and consumers to create an industry can learn from the model. "
It is reported that Changhong first "sensory evaluation division" was announced on April 18. What is "feel"? Buy home appliances manufacturer says, what is the criteria? Technology, terminology, the concept of too many parameters … … Let us confused! Logically, consumers have no obligation to care about what is the standard by manufacturers, who use the technology. TV, is to "look beautiful", TV U.S., U.S. television, is more Chende home Liang; air conditioning, it is necessary Zhilengzhire, but also noise, low power consumption. . . . . . Is enough, I have any reason to go there are numerous concepts for the factory pay for it? So when a few years ago, Changhong to "restore the true colors, even better," to lead the national projection brand, launched a "precision was rear Storm", even dismount knocked out a number of international brands is not surprising . Now, Changhong initiated and feel the new standards will be judged right back to consumers, seem to have a comeback momentum.
After several twists and turns, we get from Changhong on the "feel" of interpretation:
"Feel" is a departure from the current consumer experience, Changhong will be more consumer-oriented, concerned about the consumer and real experience, and as a starting point for product design and manufacturing. From consumers was higher than the consumer, will enhance the life experience and feel the high side as arts consumers can enjoy.
"Feel" to present the concept away to focus on consumer experience with the application of technology to meet the demand of consumers in a timely manner, "the eyes and ears to enjoy the insatiable demand." The so-called "concept" is much impressive, larger and more explicit television, fine CRT, rear projection was fine, large flat-panel LCD, plasma, no not from the internal to the appearance of a comprehensive manner. What is "flu"? Whether the air conditioning, audio-visual auditory, touch mode DVD, upgrading, are the "essence" against "impulsive," and individual experience of the new standards for the sky idea that flutters into intuitive experience. This is the standard words and feel easy, done. The domestic color TV giant Changhong can create a Guang Shan's "Diamond", to meet consumer standards for critical senses, remodeling glory?
I am an expert from China Toys Suppliers, usually analyzes all kind of industries situation, such as concaves , socket pipe plug.
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