Meiling: home appliances to the countryside TM to both the design genius – Meili
< BR> Recently,
Appliances to the countryside
Information management system announced a nationwide sales of home appliances to the countryside in the first half statistics, Meiling 1?? In June sold
Refrigerator
Product 525,000 units, sales amount of 1.136 billion, ranked second in the refrigerator business. HC Home Network special on the Meiling Liu Xiangyang market, the Minister was interviewed, fully affirmed the appliances to the countryside to the stimulating effect of refrigerator sales, more stressed and home appliances to the countryside
TM to
Policy design is genius.
<BR> "Development of rural markets in rural areas to have a heart"
<BR> HC Network: "appliances to the countryside," the first half of 2008, statistics have been released, Meiling on the "home appliances to the countryside," the sales of these companies?
<BR> Liu Xiangyang: refrigerator in the "home appliances to the countryside" all types of products account for 70% share of sales can be said that most farmers welcome products. Meiling refrigerator appliances to rural areas accounted for 11% of refrigerator sales, business second, and we are pleased to have such a result, but sales point of view, Meiling's still a big gap with the first, we hope in the future work, shrinking the gap.
<BR> HC Network: Meiling how to assess the "home appliances to the countryside" to boost sales?
<BR> Liu Xiangyang: If there are no appliances to the countryside, this year's consumer electronics market will be very unhappy, home appliances to the countryside can be saved this year's consumer electronics market, was a popular revolution in the rural market, especially so early into the refrigerator in the popularity of the rural market times, without bringing home appliances, refrigerators popular in the rural market will be delayed 3 to 5 years, sales of this product is very helpful.
<BR> Currently used to estimate the amount of Haier, and now all the big brand refrigerators, like Haier, Meiling, sound and other content, half of the refrigerator sales channels to sell through the countryside to go home appliances, home appliances to the countryside to promote the sales of the product is beyond question.
<BR> HC Network: Meiling refrigerator announced the countryside in the first half of the refrigerator 10 year warranty, and now the progress in this area?
<BR> Liu Xiangyang: 2009 Meiling refrigerator solemn commitment to the community: Meiling refrigerator home appliances to the countryside for 10 years free warranty, this decision is arrived at through a lot of market research, rural consumers first concern is the refrigerator power consumption, because
Energy
The second is the difficult problem of rural refrigerator repair,
<BR> Rural consumers like urban consumers have a stronger sense of self-protection, while the rural market
Service
Channel development lags behind, so consumers experience the rural market more vote problems reported sale nowhere to turn, plus some non-standard service sky-high claims, maintenance of rural consumers can be described as miserable face of the refrigerator.
<BR> Meiling now is to further rural consumers a clean shopping environment, our philosophy is that consumers buy Meiling refrigerator, buy refrigerator is the solution. In fact, speaking from the consumer level, this should be done, but Chinese companies have not done so, Meiling consider market-based services, consumers not only need the product to the countryside, more in need of services to rural areas.
<BR> The same time, this is for their own products, self-confidence Meiling, Meiling has 26 years history of production of refrigerators, the volume of the market maintain more than 30 million units, in order to maintain our current estimates, our product quality is excellent . Moreover, the maintenance of its own channel Meiling is full of confidence. Meiling refrigerator after so many years of development has become a huge service system, there are 10,000 township brand service stations, 300 gold service providers, service providers, led by gold, Meiling play the role of product repair services platform.
<BR> Third, Meiling was
Changhong
After integration, the two sides shared channels, black channels for market development in rural areas than in the white morning, the channel construction is better than white, Meiling and Changhong brands of channel integration, resource sharing can be achieved.
<BR> Integrated these aspects into account, Meiling launched a 10-year warranty home appliance product commitment to the countryside.
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