Making your Images in Color Brochures More Impressive
While images are not the only crucial part of color brochures, they are the ones that will actually carry a lot of the burden of impressing readers. That is why for professional color brochure printing, you should actually always try to make your images more impressive.
Now, you do not have to be an expert to actually improve the images of your color brochures. I am going to list down for you here some of the basic tricks and moves that will improve your brochure images and ultimately make them more impressive. So sit back, read and learn.
1. Get original photographs – If you want people to be impressed with your images, then you better get the original photographs that you like and insert those directly to your brochure drafts. Those low resolution online versions of your images won’t cut it for brochure printing since they will only get fuzzy and noisy when they actually get printed out physically in your color brochures. Those original photographs on the other hand should be epic, giving the clearest and most cleanest impressive images possible for your full color brochures.
2. Use vector graphics – If you are using graphics in your color brochures, then the best move here is to use vector graphics. The great thing about vectors is that they are always in high quality whatever scale you put them through. This is because vector graphics are not based in pixels. The vectors will always be straight without dots since they are typically made as a path. So if possible use vector graphics in all your other graphical elements.
3. Make sure you enhance colors – When it comes to images, there is still always a lot of improvements that you can do for them, especially when it comes to the color. In most cases, photographs need a “one-up” of sorts to prepare them for printing. Sometimes, you will need to adjust the brightness and contrast of the colors, as well as the sheer vividness of hues as well. The more vibrant the colors are, the more impressive those images will become in your color brochures.
4. Cut and crop artistically – Another good step to improve the image quality in your color brochures is to cut and crop them artistically. Do not just crop them so that the main object is in the center. You must be aware of the rule of thirds and always put your main elements on the key 3 regions on your brochure images. The more artistically pleasing your images are the more impressive of course they will be for your target audiences/
5. Frame and integrate images properly – Also, it is important that you do not insert your images raw style into your color brochures. The best way to make your images impressive within those brochure templates is to add frames, or to add integral elements into the image itself to make it part of the brochure. Adding shadows, strokes, glows and other special effects can easily do this for your images. This allows for a better translation for your brochure images into the main layout of your color brochures.
Now, this may sound a bit complicated at first, but you should realize that all the pointers above are easy to do. Believe me, once you do all these things for your images, you will gain a huge amount of success in your color brochures through increased exposure.
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