Mega discounts don’t work in Conservatories Industry
Long it has been practised by many conservatories and orangeries companies, maga discounts have confused and frustrated many consumers, not only in the conservatories and orangeries Industry, but many other industries as well. It’s time to put the record straight: maga discounts don’t work unless the developers want to go bankrupt!
The Crystal Windows difference
For me the answer has always been simple and it gets ever more simpler even when times are tough:
1. Don’t employ salesmen who are purely motivated by commission
2. Give you a fair price for the quality you get, first time around
It might sound easier said than done, but it’s an approach that has served Crystal, and me personally, very well over the years and it’s one that I think customers believe in.
But what does a good price mean?
Many companies who offer discounts simply do so based on a generic pricing model. This automatically allows them to build in negotiation discounts which means they can beguile a customer into believing that they are getting a £20,000 conservatory for £10,000 thus realising a discount of 50%. But that simply isn’t true and if you think about it, it’s almost impossible to believe it could be true. All that’s happened is that a company has sold you a £10,000 conservatory that they artificially price higher to give a customer the illusion of getting a huge discount. It can’t work that way and it doesn’t.
Ask yourself whether it’s conceivable that a company would willingly lose money to build a construction that offered no profit. And then ask yourself whether you want a relationship with a company that is prepared to put 100% mark up on a project just to deceive you. Which ever way you look at it, it simply doesn’t make sense.
So how are we different I hear you ask.
Well, for one there is no such thing as a standard price or model with Crystal. We’ve invested in the latest computerised project management solutions to enable us to evaluate the cost of every single element of a build and every single component so that if we think it will only take 976 components to build your conservatory or orangery that’s exactly what we cost for, not 1000, not 500 and then we bump the price up mid job, just 976, and a price we stick to. And we’re transparent about our labour costs and the profit we make. So when do a price it includes the wages and costs associated only with your project and a small profit margin on top. It also means two similar projects can have different prices because we consider all aspects of the job including the groundwork required, and do a proper job.
Not a job that we can then play games with discounting. Or a project that looks good but gives years of maintenance worry. That’s because I don’t want to insult your intelligence but mainly because I wouldn’t want to be treated in any other way myself. If you’re still unsure all I ask is that before you choose a conservatory or orangery give me a call or better still come along to our Crystal Windows showroom for a chat and I’ll tell you how to avoid the pitfalls of the discount myth and to ensure the price your being quoted isn’t cutting corners on quality rather than profit.
I’ll always give you the most honest answer I can.
Tony Wooderson
Crystal Owner
Processing your request, Please wait....
