Changsha: rear projection TV price cuts silently – rear projection – HC Network
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In recent days, news of several major home appliance store in Changsha surprised to find that the rear projection TV has always been high above the price of starting near the end of the year "cold snap." Among them, Changhong, 38-inch rear projection TV in general by the 6,000 yuan price reduction hundreds of files. Store staff told reporters, with the same period last year, rear projection of the drop were about 30% to 40%, is not so high above the.
Area general manager of Changhong
Tengguang Sheng Hunan, said this is the third time this year, Changhong, a price adjustment, but no too much publicity.
Terminal promotional replace the "ad bombing"
Appliance industry marketing of consistent style, the release of lower prices or new products such as "eyeballs" market signals, and then to concentrate on the bombing of media advertising. The current wave of price cuts to act not only to Changhong, a low-key. Good news in the new stores understand that Hisense 43-inch and 50 inch rear projection TV rear-projection TVs are straight down 1,000 yuan. The factory store sales executives said, and, like Changhong, Hisense's price adjustment in the rear projection will not be reflected in the advertisement, only terminal in the store to do publicity.
In addition, advertising has been input into a larger Skyworth, in recent days to several rear-projection TV was significantly lower prices, they chose low-key. Always like a big fuss in the price of color TV brands have become so why the silence? Industry insiders, rear projection TV as a TV in the high-end products, price reductions easily hurt brand image, which is rear projection color TV color TV brands in the low-key when the reason for lower prices.
Flat-panel TV extrusion survival
Year is approaching, whether manufacturers or merchants, for rear projection TV the transitional product-are not hold out any hope, and the festival made up point on the flat-panel TV body.
Although the trade were to rear-projection TV is defined as a transitional product, but still showed a rear projection TV market growth. Changsha manager Gilbert said Skyworth Skyworth projection of growth in Changsha only reached 30%, while Changhong relevant sources, Changhong rear projection sales in the Hunan region increased 66% year on year.
Creation effect size, rear-projection TV sales and production increase, reduce costs, it is rear projection TV frequent diving of the important reasons for the price. However, the industry pointed out that the real reason for price reductions rear projection flat-panel TV by extrusion. In fact, plasma and LCD TVs, and the superior performance of the price decline, on the rear projection TV price cuts resulting pressure is the root cause. As the high-end rear projection TV is in the low-end TVs, rear projection TV price cuts to stimulate the market growth in popularity, but also is bound to stimulate the public to buy, plasma, LCD and other high-end TV's desire, and as plasma TV, LCD TV production technology to further improve and costs decrease, plasma TVs, LCD TVs will become the next phase of the color TV giants fight for market high ground, rear projection is the protagonist as a price war is also reasonable to throw up.
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