Competition three major 3G operators, "star model" breaking the wrist
China's 3G market, competition is heating up rapidly.
Last Friday announced that China Unicom has just reached with Apple's cooperation in China
Sell
iPhone (
Mobile
Internet) phone agreement, China Mobile announced on August 31 released its self-developed platform for smart phones OPhone operating system, and on this basis developed OPhone phone.
Earlier last week, China Telecom also officially disclosed, will be Canada's RIM (BlackBerry) and the United States the two major smartphone manufacturer Palm cooperation.
Analysts believe, iPhone, BlackBerry and OPhone the introduction of the introduction, we can see are the three operators play the "star model" strategy. When operators bundling will imitate North America, joined the call barring, only use the 3G card bundled operators, 2G card and other operators can use the card not. Star models of these fans, fully mobile and will have to switch to the corresponding operators, Hua Fei consumption will also focus on 3G services.
OPhone platform is developed by the operations that led the first mobile Internet software platform for smart mobile devices, will drive industry
Communicate
Industry to achieve a new round of cross. Ministry of Industry and Information Technology Vice Minister Lou said: "OPhone platform to fill the birth of our own software platform for intelligent terminal blank, effectively increasing the domestic smart phone industry's international competitiveness." It is reported that Lenovo Mobile has been included, Dell, Dopod over 20 phone companies beginning to OPhone development.
Introduced in the mobile phone is able to successfully attack Ophone Unicom iPhone? To move the competitors have not made much comment, but China Mobile president Wang said, OPhone Mobile Terminal Platform is an important part of the infrastructure. OPhone platform launch will also significantly reduce terminal manufacturers to develop TD? SCDMA smartphone threshold, to further speed up the TD? SCDMA terminal industrialization enhance the TD? SCDMA terminal's competitiveness, promote the TD? SCDMA industry chain mature growth.
While China Unicom insiders told reporters OPhone strategy for China Mobile, China Unicom internal very seriously. In fact, China Unicom and OPhone within the already done on the iPhone comparison, evaluation results down China Unicom on the iPhone is full of confidence. On the one hand from the strong Apple brand effect, on the other hand from the iPhone, its own charm. China Unicom Chairman Chang Xiaobing that, iPhone in China and abroad will be the development of the case. iPhone will be able to attract more high-end users. China Unicom hopes to bring iPhone to enhance the ARPU value of rational and reasonable changes in the structure and users.
An industry expert, told this reporter, the three operators "star model" strategy in fact have advantages. China Mobile has the advantage lies in its strong financial resources, can be more massive subsidies end, and, OPhone as an open platform, the public will be more attractive. China Unicom to introduce the iPhone, has been a great success overseas, the country will also have extensive apple fans, its strong brand can not be ignored. But the iPhone not support MMS and the lack of Wifi also constitutes its obvious shortcomings.
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