Wang Xi Yang: step by step to the high market share bigger Chi – chi, high air-c
Hebei market performance
he made first in the country after the transfer to grasp the Beijing market sales, a year later, turned the corner, the countdown to the Beijing market the first performance of the country made in the nation. This sounds very means he did, but he saw his own?? Pescod
Air conditioning
Product Management Center, Beijing Wang Xi-yang, he is quite humble, laughing, "is actually in a crisis Pescod a real opportunity to grasp it."
"Pescod market specificity, flexibility, and quality of capital chain, so that dealers choose us"
Wang Xi Yang said Pescod chairman Lixing Hao made early on, Chi Gaoyao Society "Winter Swimming." Wang Xi-yang, so to lead the team in Beijing, "winter swimming" in?
1997 at the time of Chi another job into the Beijing market, laying the market foundation for the long blog high brand pull, to 2000, the Chi had high sales in Beijing reached more than 200 million. Wang Xi Yang said that as a private enterprise, the biggest advantage is that Chigo a more flexible strategy to adjust quickly.
From the economic crisis broke out last year did not make Pescod stranded, unable to turn around, on the contrary, Zhi Gao spontaneous and flexible adjustment and to choose the hair, ensuring the stable development of the Beijing market this year.
According to Wang Xi Yang introduced the business model, the Beijing Pescod formed a core, general manager of the "five groups", that is directly responsible for production control center system and operation of the market, directly from the local market develop strategies to improve efficiency. Meanwhile, the production management department authorized dealer market decision-making power, so as to maximize the purpose to achieve close to the market.
Layout in the channel, while maintaining the existing network, new stores, and the development of a new supermarket and other stores, enabling the network to present more than 120 channels, thereby increasing sales of products exported, to ensure the Beijing market sales.
As of the end of March, Zhi Gao air conditioning sales in Beijing rose 20% last year to further expand market share in Beijing, store ranking up 5 spots to enter the first camp. Before the advent of the current season at 51, Pescod at
Suning
,
States United States
, Medium and large as well as other channels, has tens of millions of orders were finalized.
Air conditioning sales affected by the weather as larger, but Wang Xi Yang is expected to end 09 year freeze, under normal weather conditions, Zhi Gao Beijing market will usher in 150% of the explosive growth, even if the weather is bad, Zhi Gao also to complete the 120% growth target.
Summarize recent phase of high-Zhi, Wang Xi Yang said, "thanks to the financial crisis without a crisis, these actions we can not achieve," "as a dealer, they are very worried about the safety of funds, but Pescod market specificity, flexibility, and quality of capital chain, eliminating distributors of these scruples, all they chose us. "
"To give up short-term profits, the long-term vision positioning, market share will be bigger, we are doing frequency, the same is true"
"To give up short-term profits, long-term vision positioning, market share will be bigger," Wang Xi Yang said, "This is Li Zhi, Chairman of the high position", "We do frequency, the same is true."
For frequency conversion air-conditioning, a statement from Wang Xi Yang Zhi where it is obvious that the non-profit-oriented nature of high and proceed step by step approach. He's very stressed Pescod brand features: Refrigeration specificity, not by names of businesses, and pursue the sound rather than individual platforms.
Wang Yang said hi, for the frequency, Zhi Gao is in product on the pursuit of research and development capabilities, "We have absolute than some companies, however, it must be the top technology in the product," "energy efficiency rating 7.4, which is Pescod pursuit. "
Industry has been controversial in the frequency of core technology, Wang Xi Yang believes that the products meet consumer psychology and technology, to comply with market rules, this is the key to the core, the concept of over-hype but not see the products for consumers nature.
"What is the frequency? You buy Frequency What is the purpose?" Wang Xi Yang appears in the current market, the frequency of all business owners to promote products, in fact, also belong to the new generation, non-mainstream products, consumers the time of purchase or to caution.
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