OPC Health Branches Marketing Strategies Into Social Media
It’s no secret that social media is the future of communication for individuals and business alike. This revolutionary new way of sharing information brings everyday users into the fold as businesses seek to promote their products and communicate their message to a wide audience that is able to interact with it.
Recognizing these trends, OPC Health has recently thrown its hat into the social media ring, unveiling both Facebook and Twitter profiles designed to improve its communication with former, current, and potential clients throughout Australia.
OPC on Facebook
As one of Australia’s largest manufacturers of physio and practitioner equipment, it’s important for OPC to be plugged in to the world’s largest social media network. Facebook is that network, and their highly adaptable “pages” platform allows OPC to share its message in increasingly unique and custom-tailored ways that can only help the brand.
First and foremost, Facebook users are able to “like” the page and become a fan of OPC Health. Not only does this promote brand recognition across many Facebook profiles simultaneously, but it allows the company to share information with its fans, users, and prospective clients about its latest products, services, and research. Each person who becomes a “fan” of OPC on Facebook will then receive the company’s updates via their news feed, making it an efficient and far-reaching way for the company to expand its marketing message and build an image as a social media leader.
On top of these benefits, OPC fans can post on the company’s Facebook wall and inquire about products — or simply provide glowing testimonials — and organically boost the company’s message and standing in the health community. They can recommend the page to their friends, promoting a viral message that is carefully crafted by OPC online.
OPC Health Expands to Twitter
Simply being on Facebook is a large step forward for OPC, but the use of Twitter expands the company’s social media reach even further. Where Facebook succeeds in promoting a wealth of interactive features, Twitter succeeds in providing a minimalist enterprise that focuses on one thing: short conversations.
That means OPC can use its presence on this social media behemoth to interact directly with those who buy the physio and practitioner equipment that it is known for; OPC can ask customers what they like, what they dislike, and why they might consider switching providers. And it’s all done in the public eye, as the company concurrently promotes its products in tweets that mix in among the short conversations it has its other users and its clients.
It’s often said that the best marketing message is short and sweet — and Twitter’s 140 character limit for each tweet ensures that OPC will be making each piece of its marketing strategy short, sweet, and user-interactive.
Benefits of the New Strategy
OPC Health is an online business, and it can be challenging for that type of business to make an impression with users who frequently interact via support chats and company email. By investing in a significant online social media strategy, OPC is reinforcing its commitment to its customers’ needs and the products it sells. It helps the company become more personal and easier to approach — and that can only be good for business.
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