McDonald's Kids agent: We do not accept initial fee
The paper said, McKids brand Kids General Trading Co., Ltd. agent on Highlawn game out on the dealer's price tag makes it difficult to accept, first of all have to pay the cost of 700,000 yuan (including the initial fee, store decoration, etc.), but also with other compared to international brands, the Shanghai store's products Mckids high price than the price of some domestic brands and even higher than 30%.
In response, the Assistant General Manager of Trade Competition Highlawn Ms. Wu said that this was a "part not true", a Long game for any dealer to join McKid s initial fee will not be charged.
According to her, Long Race for the dealer to develop "investment plan", which is the market and ensure that the market start a virtuous circle of pre-prepared "for any business, financial plans are necessary", the most important thing is money, specifically costs according to different regions, market capacity and market conditions are different, does not charge initial fee. She called the media coverage "70 dollars" said the puzzled, "This is not a specific number, do not know that 700,000 come from."
The problem of excessively high retail prices, Ms. Wu example, Mckids the spring and summer clothing range in price from tens of dollars to the 200 range, Mckids Kids on the middle position is, to stand by the McDonald's test plant, clothes, high quality, this price is quite reasonable.
Previously, industry players said, while McDonald's and Long are very optimistic about race, "McDonald's" strong brand, but because of "Wahaha", "Prince milk" and other well-known children's wear brand to enter the market failed to meet market expectations, McDonald's Mckids Kids marketing strategy and positioning accuracy are to be practical to test the market.
For the Long Race to full responsibility for Mckids sales in Greater China, Ms. Wu seems confident: "evaluation of the prospect of a brand, not just look at the brand and design, the specific operator is very important. On Highlawn game has a the entire process of clothing are very familiar with the team, on the apparel industry, has extensive experience in process, and some brands do not possess such qualities. "
Ms. Wu said, Mckids very successful marketing, on the one hand from a great brand appeal, it also reflects the market's thirst for high-quality children's clothing. Project as a successful brand, not only to provide consumers with high quality products, Mckids also as business partners bring vast opportunities to achieve a win-win result.
At the same time, she said, Long race on the business partners have a very strict examination. Mckids business partners not only need to have a certain degree of financial strength, but more importantly is to have a strong brand awareness, recognition Mckids idea. In addition, the emphasis on partnerships and business reputation, is Mckids important criterion for selection of partners.
Cross-selling children's clothing of "pioneer" Wahaha Company also adopted a "zero initial fee" policy, according to Ms Kwok Wahaha Kids Beijing introduced a sales representative, Wahaha Kids now the country has nearly 900 franchisees, use of Wahaha water Distribution Center's strengths, the country has 28 delivery centers that "this was a great advantage, domestic firms do not have any Kids so many delivery points."
Miss Guo recognized as Wahaha Children are not allowed to start when the market position, many dealers are losing money in the first year of operation, Wahaha is now located in the mass market, coupled with the rapid evolution of clothing styles, this year's turnover reached 2.5 billion, is the top 10 children's wear brand.
The face of competition from Mckids Kids, Ms optimistic estimate: "Mckids not have any impact on our One of our brand positioning is different from other countries adopted the Wahaha Kids 'green certification', fabric and texture are the best. "
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