Nike is the official sponsor of the World Cup
Nike Free Run the official sponsor of the World Cup, held during the World Cup caused online attention, and finally overwhelm not rival the World Cup sponsors – Nike, one. Nelson and McKinsey by the joint venture the two companies online public opinion survey NM 2 release of the survey, Adidas momentum in online discussions caused more than Nike, occupying about social media network World Cup quarter of the English message, while Nike’s share of 19.4%.
Before thanks to the Nike Free Run Men brand through advertising war with their own subtle linked to the World Cup marketing blitz. Another group of the rivalry between the brand is Coca-Cola and Pepsi, but Coca-Cola as a sponsor of the World Cup attention on the network, both before and after the start of World Cup partners, non-beat Pepsi a big head. According to Nielsen’s survey, in the month before the World Cup play, network-related discussion is the focus of almost a third of Nike Free 3.0, is the official FIFA partner adidas twice.
For the rapid development of China from the luxury goods industry to further the economic attractiveness of the performance, the Italian luxury shoemaker Sergio Rossi has announced that the company will purchase five shares of all the major boutiques, and then in Beijing, Shanghai, Ningbo and Shenzhen, the company’s franchise distribution business. And many experts predict that as long as there are exist sports, Nike Free Shoes will own its market!
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