Your SEO company – What should you expect from them?
Web development with no Search engine optimization is dead! Search engine optimisation is an essential part of the web development course of action and directly impacts on the revenues produced by the site. A website that isn’t been subject to seo Company work is bound to get lost in the deluge of competitive websites on the web. Great seo Consultants or seo experts are genuinely well worth their weight in gold. Before choosing an seo company to optimise your website, ask them the following questions:
a) What techniques will be used?
Find how the company’s seo experts are going to optimise your website. It will help if you understand what black hat and white hat techniques are. Unfortunately, most business owners may fall prey to an unscrupulous seo company that uses black hat techniques on their websites without the owners knowing. If you suspect such techniques have been used, you can analyse your website using free and commercially available software that will breakdown the structure of your website and the seo techniques used.
b) Do you need need my server login details?
Depending on the type of SEO that the company is doing, you may have to provide them your server login details. There are two types of optimisations that SEO experts can provide: on-page and off-page optimisation. On-page optimization refers to techniques that are done on the website itself to make it rank high in search engines. These include image optimisation using alt tags, using proper keyword density in the text, good interlinking between pages among others. Off-page optimisation refers to link building, a technique done outside the website to increase its ranking on search engines.
c) Show me your case studies
Some people consider the search engine ranking of the SEO firm’s website to determine whether the SEO consultants really know their job. This is not a fool proof way of assessing the skills of the company. The reason is, competition in markets varies and a website may be optimised for different keywords than the obvious. To get a good assessment on the seo company, ask for case studies. These are documented cases of clients that they have worked with and have helped improve the search engine rankings of their websites.
d) How much will it cost me?
Finally, find out the price of the SEO service. Generally, a proficient seo company will charge premium rates. This does not however mean that a firm that charges slightly lower is not proficient. There are a number of factors that determine the price including the competition in your market. Keep in mind that you get what you pay for.The seo consultants and seo experts they provide are worth their weight in gold.
I started out providing copywriting services and now run my own SEO company.
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