Appliances popular gifts "buffet" can choose the gifts – gifts, TV – N
Ago in the vegetable market, butcher's always like a customer to catch a small piece of meat, or fat or thin. Although this is tasteless, but how much is getting a cheap deal.
Home Appliances
Consumption like "take flesh", "too fat" is also quite different, consumers have learned how to choose. Recently, the reporter found that stores Dachu Idea: Consumers are free to choose name brand appliances as gifts.
As gifts are also wonderful
Consumer favorite is the direct price cuts, which is the industry consensus. However, different brands have different strategies, same brand different times may vary. Reporters recently discovered in a store, a week ago, Panasonic
TV
Price card on the "back is × yuan," replaced by "× Panasonic home theater to send a" back to the original marked price; Hitachi 3.5cm series of ultra-thin TV also shot a TV to send the banner to buy TV … … in accordance with the business explanation as gifts if the same brand values and is almost back to the consumers a choice might be.
With industry sources, launch promotions donated by three main reasons: return is less than satisfactory results, to put it differently to stimulate sales, directly facing the people in need of the gifts, which are mostly stores or distribution business strategy; to get free form, will be slow moving or stock own-brand products "sold out", which is the brand more customized business strategy; get free non-branded products, retailers and distributors are often the overall plan. Of these, the "own brand products as gifts most worth to buy."
Consumers have said that if the free gifts is exactly the necessary products, will consider buying the product. "However, many businesses are designated as gifts provided by the product model, you want to buy gifts with their own products do not take delivery, or purchase products they need not send gifts, or while stocks last, very difficult balance to be struck . "
Origin as free gifts to discern
Some unscrupulous businessmen, will be the slow-selling no-name products as gimmicks, with regular-priced items presented to consumers, thus put away promotions, exaggerate the value of gifts, fudge consumers. Some people will gain a bunch of petty cheap and poor quality gifts, quality and after-sale are not effectively guaranteed, suffered a major loss. "Unknown brand products to send out as gifts, mainly from the weaker dealers. The value of brand in itself is not high, merchants to sell products, none other resources are put away, to get free as a gimmick to attract attention of consumers." a store leader, told reporters. Ms. Chen that the public, such as gifts is to seize more than petty cheap consumer psychology. "I went through, then found something donated by the poor quality, difficult to use, value greatly reduced."
More reliable brand-name products as gifts. Experts Return Weapon said that although the relevant regulations by offering free gifts in the "Three Guarantees" policy, but are no-name products, sale, quality inferior to big brand guarantee, buy as gifts when they pay attention to the product for their needs . "We have done statistics, as long as free gifts on the grade, the effect is not worse than straight down the price." Sky-blue appliance manager Linyan Peng said.
Gifts can also choose
"The September period, as long as a certain amount of disposable shopping, all based on the total amount in the transaction and then receive a brand-name appliances." Sky-blue Luo Hanlun appliance manager, said. It is reported that, with the other as gifts in different ways, sky blue home appliances in September as gifts during the period and does not specify a type, consumer spending levels can be sent from a variety of electrical appliances, select a gift, remained more than three categories for each level electrical appliances to consumers freedom of choice, including the United States of
Drinking
, Matsushita Electric Iron, Asia are dehumidifiers, portable vacuum cleaner Electrolux, 9 Yang Soymilk, Hualing
Refrigerator
Panasonic Air Purifier variety of name brand appliances and other gifts 20. "If consumers buy the original price 10,000 yuan of 42-inch LCD, straight down 1,500 yuan, the final grinding if the consumer price to 8,300 yuan purchased machines, they again receive 200 dollars worth of beauty
Rice cooker
Or a juice machine, Panasonic iron, equal to harvest credit, the discount, saving to buy high-quality
Small appliances
Money. "Luohan Lun said.
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