Evolution Of Logo Designs
Evolution is the transformation over time in one or many hereditary characteristics found in living organisms. But at the same time, this terminology can be used in the business terms as well. Here, it is the change which occurs in one or many inherited perceptions and beliefs while executing a business.
Technology has become highly dynamic. The rate at which people adapt to it has also increased. This is why we witness new approaches in the field of in marketing and branding. The ability to adapt and expand has become an important parameter to judge the credibility of brands and organizations. This scenario is also known as “Survival of the Fittest”.
It’s a general mentality in India to quickly adapt to the new needs of the customers. They create new products or improvise on the existing products or services to satisfy the customers. Every new idea in business is executed in order to keep in pace with the ever-changing customer preferences.
But in branding, most of the Indian companies do not alter or evolve their brand identity. Brands have always opened themselves to bring product or service evolution but seldom give importance to evolution in recreating the brand identity unlike many international brands.
The logo designs, being the identities which define the brands have to be created and evolved for better communication. If the brands have initiated to bring a change, it becomes the main priority for brands to represent this change through their logos and their evolution. The mission of any logo revision (revamp) is to spread the message of offering products and services to satisfy the current requirements of the client. The periodic evolution of the logo silently promises the world about the brand’s growth along with its customers. Not one but many organizations, from the blue chips to the SME’s have adapted the concept of evolving their logos, no matter how famous they are.
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Given below are a few well-established international brands that have evolved their corporate identity with time.
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