"Appliances to the countryside" or lever 230 billion market
Most household appliances are excited this year is the country's "household appliances to the countryside" policy. According to the Ministry of Finance Department of Economic Construction,
Business
Ministry of General Affairs Department jointly issued the "home appliances to the countryside pilot products (electricity
Refrigerator
) Project
Tender
Documents "show that" the Ministry of Finance, the Ministry of Commerce decided in December 2007 to May 2008, in Shandong, Henan and Sichuan provinces of home appliances to the countryside to carry out experimental work. "
The "home appliances to the countryside," the main choice of pilot
TV
, Refrigerators (freezers), three mobile phone products. Pilot farmers as long as the purchase of designated products, you can access the central and local governments provide subsidies to direct subsidies, subsidies amounting to approximately 13% of the selling price.
Lever 230 000 000 000 rural markets
By the Ministry of Commerce
Make
Of "information appliances to the countryside
Management
System "shows, there are already 15 manufacturers and 197 models from 21 distribution companies won the bid. According to farmers in pilot areas
Consumption
Level, color TV unit will not exceed 1,500 yuan, refrigerators (including freezers) unit will not exceed 2,000 yuan, mobile unit will not exceed 1,000 yuan. Currently, the policies have been in full swing in the pilot cities, the end of 2008 is expected to spread across the country.
Appliance industry veteran observers pointed out that compared to urban market, rural household appliances huge market potential, "home appliances to the countryside," the pilot if across the country, in 2008, mainly to China, the three counties, four home appliances market capacity is expected to reach more than 2300 billion yuan.
But he also pointed out that business in the distribution of three or four markets, but also must not be lost and secondary market to avoid foreign brands took the opportunity to force, and result in the complete loss of domestic brand.
Air conditioning
Digital
Expected to also "rural areas"
And along with "home appliances to the countryside" and promoting the implementation of such policies, some experts predict, 2008, 3, 4, or the market growth rate will start than expected, boosting domestic demand this year will be the protagonist.
Industry believes that the support of domestic consumption to offset the impact of falling export growth, the next longer period of time, the home appliance industry sales would increase by more than 15%.
In addition, the industry leader of many manufacturers have also predicted, with the pilot launch, "home appliances to the countryside," the scope will be expanded, not limited to the current three products. Then,
Computer
, Air conditioning, and a series of digital home appliances are expected to as "home appliances to the countryside" of the introduction into the rural market, bringing home appliances products, grades will be adjusted. At the same time, appeared in the "home appliances to the countryside", the company also will be more, or even foreign brands also have some opportunities.
Business reaction
Tailored for the rural market
Hisense Kelon
successful "home appliances to the countryside" pilot
Project
Refrigerator products. Hisense Kelon related personnel, said: "All products have passed rigorous reliability testing, and has antibacterial and antifungal removable door seal, wet weather does not mildew, clean, while the countryside, these products cover a variety of volume segment and price range to meet different demands of different consumers. Hisense refrigerator, allow the successful sound of the refrigerator market products tailored specifically for rural areas, cost is high, to ensure rural consumers can afford, buy satisfaction, rest assured refrigerator. particularly
Energy
Has unique advantages, all winning products meet the national standards of energy efficiency. "
Expert opinion
Effect remains to be proved
Chen Gang, deputy secretary general of China Association of Home Appliances in an interview that the appliances to the countryside to price, durability and function do homework, to rural consumers with cheap, rugged and durable, easy to use functions products.
I am China Crafts Suppliers writer, reports some information about aluminum ice bucket , glass wine bucket.
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