3G wireless search market, half of the active mobile Internet users through
HC Communicate Network With the surging tide of 3G business, mobile Electronic Business market has become increasingly mature. IResearch Consulting published research report, 2009 China Mobile Internet market will reach 14.88 billion yuan. Among them, the mobile e-commerce revenue is expected to reach 55 million yuan, up by about 130%. For business users of the Internet search market, as Mobile 3G user base and bring the huge speed advantage, and more generally to all forces optimistic. Google, Baidu and other traditional Internet search giant active distribution of the wireless search business while, should search, easy to search, Ming Fu, and other new forces have also stepped up efforts to open up the wireless search market.
Cake has been formed: the majority of Internet users through the mobile Internet
CNNIC report of survey data, as of the end of June 2009, China's mobile phone Internet users has reached 155 million, accounting for nearly half of China's Internet users (46%), six months, mobile users and the overall proportion of the Internet to enhance public 6.5 percentage points. With the issuance of 3G licenses, the advantages of mobile Internet will be further strengthened.
UCWEB forecast Lei Jun, chairman of the next three years will be mobile Internet users Internet users than computers, 5 years, the size of mobile Internet services will far exceed the size of the traditional Internet business.
IResearch Consulting "2009 Development Report of China's mobile Internet industry," Research shows, 3G era is to promote efforts to increase the operator and the scale of growth factors such as user driven, in 2009 China's mobile Internet market will reach 14.88 billion yuan ; 2008 revenue of China Mobile e-commerce market size of 24 million yuan, is expected to move e-commerce revenue by 2009, will reach 55 million yuan, up by about 130%.
Promising wireless search: enjoy low-cost, small and medium enterprises Marketing
Proliferation of mobile Internet users, undoubtedly accelerated the development of mobile e-commerce facilities provided. In the current number of mobile e-business applications, the most promising is the wireless industry's search business. CNNIC's statistical report, the current mobile search has become the second highest usage of mobile Internet in the application. IResearch Consulting's study also shows that after a user searches using the wireless there is a big demand for services and consumption possibilities. "Mobile-specific timeliness, orientation and privacy, etc., will determine the future of wireless search marketing business to the most advanced platform." Shenzhen should search technology, said CEO Wang Xi so.
Is also why, at present the major Internet companies have accelerated the search for the wireless market, the layout, the streets of Guangzhou, Google Mobile Search Advertisement Has to cover all major bus schedule; Baidu's mobile search engine is built to UCWEB, Opera browser, among other mobile phone; domestic SMEs specializing in wireless search should search, easy to search, Ming Fu and other companies have also increased marketing efforts, from background to foreground. Recently, in Guangzhou, Shenzhen should search specifically for SMEs launched "mobile commerce warm spring action" activities, free of charge to companies in Guangzhou to provide a value 3880 yuan's WAP site for mobile Internet-based SMEs B2B, B2C's E-commerce marketing platform.
Old and new forces against: it will be more opportunities for domestic enterprises
Although the wireless search market outlook is generally optimistic, but the fight from the start is quite intense. Google, Baidu and other traditional giants such as the Internet search market, has a brand, funding, this is no doubt wish to search for and easy to search, clear the emerging forces in the formation of complex a lot of pressure. In response, Wang Xi said mobile search technology on humanity and effectiveness of the requirements of the service providers existing technology is a big challenge, so the domestic Internet search giant for existing businesses far from significant new first-mover advantage. In addition, the demand for localized search services in the Internet age has been restricted to Google and Yahoo, copy the dominance of these outsiders in China's dream of outsiders in the mobile search industry will face the same predicament. "New business is entirely possible with breakthrough technologies, and on the local and sub-regions within the familiar and the control channel resources to a long and short giants." Xi Wang said.
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