Medical Breakthrough change direction soon find pharmacies – Medical Reform, pha
First half of the rural market by 23% year on year in drug sales, lead pharmacy "coveted"
Medical Reform 14 draft program announcement, several happy few worries.
Last week, held in Xi'an, "2008 China Pharmaceutical Retail Business Information Conference", many Chinese retailers, said the new policy will bring huge challenges to pharmacy operation, which began under the policy shift, to seek a new way out.
Pharmacies will be forced to Take the "high end" line?
Registered in Hong Kong, 100 foreign medical payment Steel Group President, said the new round of medical reform started, "low-end product has little commercial value, to the pharmacy to will be more and more high-end customers."
Head of Guangdong, a drugstore chain on the "First Financial Daily" said the medical reform program on the chain pharmacy's most looking forward to a "medical separation" is only alluded to. The government has increased Community Health Input on the essential medicines list of "zero fare" policy, will lead to for-profit pharmacy in the community level, lack of competitiveness, "Overall, health care reform so that our primary care services in the smaller share."
Number of head of Chain Drug Stores expressed the same concerns. Steel with respect to pay, in order to ensure profitability, the pharmacy will shift, "mainly for the 400 million urban residents in the 100 million 'rich'."
Ministry of Health, Bureau of Disease Control and Prevention Director Zhang have expressed a different view: "community health services will affect the development of pharmacy, but we still have to note differences."
He said that currently used in community health agencies "zero spread" Drugs (title different from medical reform program adopted a "zero fare"), in a lot of drugs in the community health sector is only part of example, only 312 kinds of Beijing, and community health agencies and other drugs, such as cardiovascular drugs like the slightly higher price is not the usual drug is a "zero difference."
In addition, community health agencies and community pharmacies in the prescription of drugs is also different. Community health agencies to Prescription drugs With community pharmacies in commonly used drug and non-prescription drugs (OTC) main species are more abundant. "So, there are still living in the community pharmacy and the development of space." Zhang said.
Rural market: another world Planning communication, the chairman Ling Zhang promise? Said that although the central city OTC market competition has become intense, but the majority of the prefecture-level cities in China the following market, but because the relevant enterprises lack the awareness of the operation or to find effective method for a long time did not cause the industry concerned.
Present, this situation seems to change. Chinese retail market has become in many rural enterprises for the "blue ocean."
According to the SFDA Southern Medicine Economic Research Institute of Lin Jianning introduced from 1 June this year, the rural market sales of 39.55 billion yuan drugs, an increase of 23%. In the medical reform plan under the rural health sector at all levels of financial investment each year to more than 60 billion yuan.
"Government investment in health care increase, to some extent the drugs to stimulate consumer demand, which has a positive role in promoting the terminal expansion." Jian-Ping Lin said. Health Medicine Co., Ltd. Guangdong Zhaoqing Bang
Operations Manager Hu Danni told this reporter that the recent sales of the company, the rural pharmacies perform as good as in urban pharmacies, "but developing the rural market consumes more human and material resources, but also to explore the unique consumption habits in rural areas. For example, for a number of individually packaged drugs, we sometimes not by box sales, but according to grain marketing. "
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