Concern to the industry: the pain of sports have to say – china bus truck wash m
Into 2005, two star sports figures into the limelight due to special events on the crest of the characters, one is struck off by China's Tian Liang diving team, another is for debt Hao Haidong once exit restrictions. These two things, in fact, a reflection of China's sports fatal flaw is the lack of a mature, comprehensive team of brokers.
In the market economy gradually improved during the economic value of sports stars who have can not be ignored, but this reflects the economic value of sport itself need to be overcome, but the broker would have to connect sports and an important bridge between the economy. The vulnerability of the bridge, is to limit the sport an important part of economic development.
Sports stars need to broker , handy if those athletes in the stadium thought they were doing the same in business, then he is probably waiting for big or small the somersault. The appearance of any sports stars are the proven results, which are useful even if commercial talented athletes, but are not familiar with the business areas are likely to lead to failure. Hao Haidong debt The incident is not familiar with its business the inevitable result. And Tian Liang in the recent interview that the ads did not care then sorry.
Stadium and shopping centers are very different, because a strong invincible in the sports arena is easy, but the same strong slip in the market may suffer losses or even go bankrupt. For this reason, only "Business is war itself."
An athlete is not impossible to become a good businessman, a successful entrepreneur Li Ning has confirmed this. Li Ning is rare, however, that very few athletes.
Athletes need to learn many things, especially for an active athlete. In the sports industry of developed foreign countries, athletes from an early age has been formed by the agents and brokers, agents responsible for its various services model, players can concentrate on training, competition to get better results to maximize their value The sports star value to the commercial value depends largely on the results achieved will be to maximize their value, while the value of sport stars to the commercial value by the realization of the basic agents and brokers. Other project manager did not know, but in the Chinese football community, the broker is the only function seems to be the transfer time, and often international transfer, and brokers, brokerage firms, the other a "financial management" function of the basic what did not play.
Yao Ming's success lies in its behind a "Team Yao", although the people of this "Team Yao" know little about, but few know of this "Team Yao" the composition of specific personnel But precisely because the existence of people like Yao can put more energy into their own among basketball, and he is also the added value of this "Team Yao", under the professional development has been better reflected . Such a success, with professional experience of the bridge is an important aspect of the success of Yao Ming, it is worth drawing the domestic players.
Star effect to both the star himself or society, is a potential wealth, this wealth of mining, whether for the star himself, the community or the need for both agents, or else is a waste.
Chinese Sport National Cheng Kung University
difficult industry First by the Chinese people are familiar with the broker, I am afraid of non-boxing champion Mike Tyson's manager Don? King must go. That is, beginning at that time, the country gradually came to understand the job, and some thoughtful people entering the industry. But now many years past, although China's world champion appeared one after another, which also appeared in the world, Wang Junxia and a number of influential players, but there have been no one make people familiar with the broker.
Can not say China has no high-level agent, but the status of China's sports brokerage market is difficult to make any major as a broker. No mature markets, there is no perfect laws and regulations, is an important reason for this phenomenon. Ye Qiaobo famous athletes participating in Two When that Tian Liang Wang Junxia storm events and before the emergence of shows sports brokerage market are not sound enough, not up to standard with the 2008 Olympic Games is approaching the bridge building effective imperative. She hoped that the relevant state departments to begin drawing as soon as possible, "agent law" to regulate brokering activities disorderly, arbitrary functions, the behavior of star drift.
One hand, the player can become a star, is devoted great efforts and high costs, its own input to create the fundamental performance; the other hand, the whole nation in our existing system, most of the project, must Most athletes at the national talent is formed on the basis of inputs. How to distinguish between the two inputs, and use reasonable distribution of income, it is necessary to discuss the issue, at the same time, the athletes or sports teams intangible assets evaluation system has not been formed, but also play a role in restricting an important part of agent .
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