Don’t Abandon Business Cards Just Yet
New business owners would easily assume that the best and easiest way to promote a business these days is through email, social medial, and other online means. But it seems that modern marketing techniques will not wipe out traditional marketing tools just easily. In fact, a lot of businesses today still prefer the old ways when it comes to marketing. Take business card printing. Even if smartphones and other modern means of sharing contact details are available today, it seems that business cards are still what customers ask for. When you go to trade shows, conferences, and business events, people still ask for business cards.
If you don’t want to lose contacts and sales opportunities, it would help if you get yourself a decent business card. But of course, you need to make your card look unique, enticing and memorable. Here’s the best way to achieve such card:
1) You need to start with your contact details. Although this sounds so elementary, a lot of business owners fail to make use of their contact details effectively. Remember that your goal is to get people to contact you. How would people reach you when your contact info is not complete or updated? Instead of patronizing you, people would just go to another business, which is much easier to contact. This will surely lose you sales opportunity. So, be sure to put your complete contact details in your cards.
2) Introduce yourself through a picture. These days, getting your business memorable to people require a little bit of creativity. You can always consider putting your picture in your cards. This way people will easily recognize you. A lot of business cards today have pictures of the owner in them. If you think a photo would make you memorable to people, then go ahead and do it. Just make sure that you photo is impressive and taken by a professional photographer.
3) It’s best to stick with the standard business card size. Most business card holders are created in the standard size of business cards. If you create a card that is bigger then this size, you will only make it hard for people to keep your card. It would be best if you stick with the standard size and channel your creativity in other elements of your card.
4) Describe your business. If you business name does not clearly define what you do, it is important that you use a tag line that will describe what exactly you do. But don’t too lengthy in your description. You only need a few words to tell people what type of business you are. Simple words and a short sentence will be enough to get your business known to your target customers.
5) Put something exciting in your business card templates. This can be a discount, freebie, incentive or reward. People are likely to respond easily to your cards if they find something interesting in them. Even if it is small discount or simple item, they can already be great attention grabbers. You can even put a deadline to the promos you offer to create a sense of urgency and motivate people to act at once. With a great offer and an irresistible promo, it would surely be easy for you to get the action you desire. In due time, you will get increased sales and profits.
For comments and inquiries about the article visit Business Card Printing and Business Card Templates
Processing your request, Please wait....
