Chinese Olympic Games Yu: Synchronization of the bathroom with the European life
Return home with perfect quality and credibility of the plumbing industry as a platform for promoting China's rise
?? Interview with Yu Building Materials Group Vice Chairman and Director of Marketing Cai Jilin
Plumbing industry has grown as large as the total assets of 1 billion yuan of the group. In 2005, the buildings built the largest production and export base of the faucet?? In Yu Industrial Park, an area … … a lot of honor to create a "in the buildings." Yu also in the brand's influence has expanded rapidly as the market rose, became China's four major brands of plumbing ware first. Yu of China in the plumbing industry to promote technological development, leading the industry in product design and development trends. On the buildings in the Building Materials Group Vice Chairman and Director of Marketing Cai Jilin Yu sanitary interview, we learned after 20 years in the buildings the development of rapid and steady, the current status in the industry is important that the internal process of a comprehensive display of the "entrepreneurial – Growth – Breakthrough – leap "development path.
Zhongyu Building Materials Group Vice Chairman and Director of Marketing Cai Jilin
Unique and stylish products back home fight "foreign brand"
HC Network: Hello, Cai total! Thank you for your busy schedule to accept HC Network interview. Please briefly introduce your company before the development of you?
Cai total: Well, then I simply introduced to the company's history! Yu founded in 1979, with the gradual expansion of scale of operation, we have set up in 1995, Yu Group Limited. The early 80s, the rapid growth of China's export trade, in order to improve product quality and profitability in the buildings, we set his sights on the international market, with excellent quality and good reputation in foreign markets and lay a piece of heaven and earth. This time is in the process of rapid development of Yu, in Yu won the "Chinese Export Achievement Award." Also passed the U.S. NSF certification. For example, the U.S. NSF, the UK WRAS, CE and other Europe.
With the continuous expansion of foreign markets, in product quality and factory buildings capacity has been greatly improved, recognized by society, received numerous honors, such as "Fujian Famous Brand", "Chinese famous brand", "State free products "," Chinese leaders in hardware sanitary ware, "and so on. In 2006 we decided to woo with the European quality products in a strong return to China. We started preparations in 2006, was officially launched in 2007 the domestic market, in 2008 the buildings fully into the domestic market, three bathroom mid-Yu basic building a national marketing network to complete. Now in the eyes of more buildings in the peer banner of national brands.
HC Network: Product is the core, as a leader in plumbing ware, please introduce products under the buildings?
Cai total: Yu said the product, I am very grateful to all the staff Xie Zhongyu, is their focus and meticulous, keep improving the spirit of the buildings lay in the competitiveness of products. The buildings are complete product line, taps, showers, shower columns, accessories, sanitary ceramics, sink, bathtub, bathroom cabinet … …. Which, faucets, hardware accessories, sanitary ware is our core product. We have for example tap 30 years experience in production and sales, and international brands through Cooperation , Yu won in the market, improve the quality of the production of faucets we can compete with global brands. Not only do we have advanced equipment and excellent technology, we employ experienced designers at home and abroad to ensure the originality of our products and fashion, to align with international trends. In addition to faucets, other products are also the core of our business, here I am not going more to say.
HC Network: If your company has a comprehensive product line, then the marketing situation is like? Could you tell us.
Cai total: Yu-products in the line to go high-end, we won an overseas market, but also set in the status of buildings in the industry. This time we return to the domestic market, is a brand new start, although end-consumers have a new understanding and acceptance process, but this is only a matter of time, not too long. The buildings have a mature sales team in a planned, step by step in each market to promote. Currently we are in the cities of the country set up shop for the majority of consumer services, in the bathroom in the country store buildings were announced more than 1,000 points, of which more than 300 stores, 700 franchised stores, in Yu has been more and more recognized by domestic consumers. Given time, the buildings will be a household name.
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