Advertising and Public Relations
One might think that advertising and public relations are one and the same concepts, but in practicality they differ greatly. Advertising is a category of communication used to influence an audience to take some action with respect to products, ideas, or services. Public relations is a field concerned with upholding a public image for businesses, non-profit organizations, corporations or high-profile people. A distinguishing factor between the both is their scope of message and communication control. When, where, and how an ad runs is convenient and can be controlled. Ad space and billboards purchased in the correct design and style signify that one has complete and automatic control over the way messages are communicated. The more obvious and differentiating pattern is that advertising is a paid placement and public relations, like press releases, are free. Paid advertising makes sure the consumer knows that the company is trying to sell their product or service, which makes it biased. With public relations, press releases and distributions are circulated through a third party, which makes it unbiased.
Moreover, ads have controlled messages with respect to its size, the choice of words and what the ad says, and the medium chosen to transmit the messages. In public relations and press releases, the press is not bound to run the message. Ads are made to be as appealing as possible, with vibrant and evocative techniques used to entice the consumer to buy the product or service, whereas, in public relations, press releases are written in a specific format with a definitive jargon that applies. Another factor that can tell apart between the both is the target they both want to achieve; ads are tailor made for consumers such as kids, men, women, athletics, restaurants, etc. In public relations, the targets are editors or journalists trying to be convinced of newsworthy information.
Nonetheless, public relations happen to have certain advantages over advertising. If a press release is well written and catches the journalists eye, it is bound to be given precedence, whereas, an ad might not grab hold of a reader’s eye if it is placed in the corner of a newspaper or magazine.
There is a wide variety of tools that can be used to carry out public relations and advertising as there happens to be a blurry line between the two. Regular tools include press releases and media kits. MyPRGenie is a one-stop social media and marketing platform catering to ads as well as public relations and press releases. It is a kind of platform that makes campaign executions simple and flawless, be it through advertising, marketing or press releases.
Author Bio:
Jones Wilson is Online Media Distributor and serving several industries related to information technology. He is well aware about new trends in advertising and public relations and he try to adopt and practical all of them.
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