7 Wolves edge absorption edge imitate numerous family Optimization
"Everywhere I looked, for a lot of learning objects." Chow was from the beginning to learn to work as dealers in Hong Kong crocodile franchisee channel model, 7 to achieve the scale of the expansion of the wolf. But the brand constantly going up, learning objects are also constantly "upgrade." POLO imaginary enemy in the face of the current, seven wolves in the channel Management On selected imitation and optimization.
Brand themes: China's top ten brands of men's 7 men's wolf Rapid expansion of school crocodile
In the Mainland Men Market is still a shortage of time, seven wolves have been easy to make money. According to Fujian seven wolves Industrial Co., Ltd., Chow was found in a file known financial talk show in talk to, when seven men in Shanghai and 100 wolves, Hualian day Sell The amount of up to 80,000 yuan.
Long after, the mid-nineties of the last century ushered in the Mainland brand men's rapid development, seven wolves could easily be the annihilation of many brands, once faced the danger of a weak brand. In fact, the strategy Marketing For the seven wolves, the period was also just beginning to be considered.
Resulting changes, in addition to the wolf as the core set of marketing programs, channel change has emerged. That stage, the majority of Clothing Enterprises are still keen on the wholesale sales mode. 7 wolf introduction of new marketing firm, using a revolving cycle of fast flow method, the total first wholesale change channels Proxy System, the first in the industry after the introduction of licensing proprietary business model. Chow was admitted at that time to learn from Hong Kong crocodile.
"Grew up with the same period a number of enterprises obvious difference is that the wolf is valued channel 7." Chow was interviewed by the media, said it also decided to seven wolves development trends.
As the leading brand in Southern Pine men, seven wolves were the first operator and distributor channels by brand stand out in the business. Since 1995, seven wolves introduced in the flow faster turnover cycle approach, first wholesale distributor channel into the system, then use the franchise monopoly business model.
And other similar enterprises in Fujian to send clothing, seven wolves initially through the development of regional distributors, with its understanding of local markets and influence, the common big market, and gradually developed into a wholesale business, franchise business oriented , direct sales stores, supplemented model. According to the company public in 2008 earnings, at the end of seven wolf when the owners of retail outlets in the terminal 2769, which, self and associated terminal 98, a very small proportion self and associates. Today, seven wolves shop (counter) has a breakthrough 3000.
Benefited from strong channel development and marketing, seven wolves for several years have achieved high growth in its core business revenue in 2007 876 million yuan, net profit of 88.7 million yuan, respectively, compared with growth of 79.6% in 2006 , and 77.2 percent. Economic downturn in 2008, seven wolves also achieved growth in operating income in 2008 1.65 billion, net profit of 140 million yuan, up 59.8% over 2007.
To "branded channels" Transformation
Chow was ordered in 2007 had told the media at the meeting, seven wolves, and do not want to become one of the largest apparel manufacturer, but to become the largest fashion retail and wholesale businesses. Implication, that is, from a clothing manufacturer to channel the transformation of commercial brands. In the dealer model, store management, commodity display, even though discount promotions are recommended by the seven wolves, it is still the leading dealers, seven wolves have been difficult to influence on the channel end.
In addition, the wholesale and order will be based sales model, fashion replacement in the context of the accelerating pace of inevitable market reaction and dealer feedback of delay. According to its financial statements above, seven wolves still used in large-scale ordering (including the reinforcement will be) driven ordering model, and some of the new order would be designed after the tour, to promote use of products. Ordering, reinforcement will tour a total number of orders and product accounts for about 90% of total sales. 7 Wolf said that as the early order mechanism and the sudden change in 2008 led to the 2008 macroeconomic certain product backlog, the industry faces pressure on inventory and capital return in 2009, the company's growth rate will slow down.
I am China Hardware Suppliers writer, reports some information about paper mailing tube , paper tube packaging.
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