Zhang Jingwei: consumers may not necessarily buy it auto rescue – rescue, automo
Core Tip: encourage the purchase of low-emission cars to encourage their own brands, car purchase tax relief for a number of rescue measures forthcoming. Reporter was informed that a "revitalization plan auto industry" has completed initial phase will be fully implemented.
Encourage the purchase of low-emission cars to encourage their own brands, car purchase tax relief for a number of rescue measures forthcoming. Reporter was informed that a "revitalization plan auto industry" has completed initial phase will be fully implemented.
Rescue vehicle out of a series of combination punches, not a little surprising. Late last year, the State Council on the proposed "actively expand housing, cars and the rural consumer credit market." In the "promotion of economic development on the current number of financial advice" in Article X, also proposed the expansion of automobile financing, credit support to the automotive industry. State repeated measures proposed rescue vehicles, has become a part of systems engineering to stimulate domestic demand.
The recent past, capital markets, real estate market bailout measures after another, consumers have not fully digested when the car to rescue the market has followed the political benefits, consumers are not ignorant, not troubled, do not hesitate strange. In my opinion, any rescue measures, benevolent public opinion is the first.
Rescue vehicle, to give the people's livelihood, is that when the car tax breaks. The cost savings of the people's livelihood approach, of course, attractive to consumers. However, stimulating consumption and prices not only cost but also on whether the fit consumer culture and consumer habits. A portfolio of car to rescue the market, obviously is to guide consumers to purchase low-emission cars, encouraging enterprises to develop their own brands and foster new energy vehicles, mandatory retirement and so on. The idea of these policies designed to industry, consumers may not buy it.
One hand, the car is still in the means of transport and luxury goods grace period, consumers buy cars also face an additional element of identity. If possible, many consumers will choose more spacious large displacement cars. At this point, Chinese people's spending habits and the Europeans completely different, but similar to the Americans. Selling a hatchback in Europe, poor sales in China, and even some box car had to "superfluous" into the sedan is proof. In addition, consumers are not just vanity, but also pragmatic, practical, if they wish to set some more, bring some materials.
The other hand, almost the world's major car brands, in fact the Romans, became an integral part of China's auto industry. Local automobile research and development independent brand very well, but there is no need to start all over again, from scratch. It has independent intellectual property rights, not the consumers are most concerned about. In the context of globalization, and technology to give up ism grafting, stubborn pursuit of self-knowledge, anti-market brand is a non-rational behavior. In addition, people in the use of durable consumer goods, often to maximize their value, must use to repair and can not be reused several times so far, what kind of subsidies to domestic consumption of motor vehicles to reverse the psychological inertia?
Therefore, a portfolio of vehicle rescue, if not the strength of outgoing concession Yutie public opinion, will not achieve any rescue effect. In fact, from the capital market, real estate market to today's automotive market, the state measures designed to rescue the market looks a lot, in fact, the political benefits to the people's livelihood is not complete. For example, rescue vehicles, all of the tax policy, not if the oil prices down, tempting and attractive. Further re-delivery, if greatly reduced toll stations will be more car consumption is not strong?
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