Burberry clothing to see how taken the UK abroad
1856, 21-year-old Thomas. Babo Li in Basingstoke Hampshire, England, opened a company called “Burberry (Burberry)” outdoor clothing. As well-run, the store’s business more prosperous. To 1870, Burberry has become well-known local manufacturer of outdoor clothing business, even when some well-known athletes is its regulars.
Once to the draper’s apprentice Thomas. Babo Li clever and cunning, he was in 1880 with new weaving method, invented a waterproof, breathable, durable twill, and in 1888 obtained a patent. 1891, Ba Boli Haymarket in London, opened its first store in the British capital, and now there is still Burberry’s headquarters.
19th century, Burberry has designed for the officers called “Tielocken” coat, it is now known as the Burberry trench coat shape. In 1901, Burberry officially commissioned by the British military, the British officers to design new uniforms. At this point, Burberry famous “knight on horseback” logo available, Burberry trench coat will it registered as a trademark. The 20th century, the first 10 years, Burberry began to expand their market, and taken the United Kingdom abroad, in Paris and New York set up their own stores.
1911 occurred in one of the things that shocked the world, “Burberry” and thus also the brand famous. This year, the Norwegian explorer Roald. Captain Amundsen led a five-person squad, succeeded in becoming the world’s first people reached the South Pole, and his equipment is the Burberry brand of outdoor supplies and clothing. He left the South Pole in a Burberry twill tents to the newcomers that he completed the expedition. Amundsen reached the South Pole, the Irishman Ernest. Shackleton decided to first cross the Antarctic continent, and his team also used by the outdoor production of Burberry products.
During World War I, Burberry continues to design uniforms for the British Army. In 1924, Burberry is another well-known registered its logo: plaid. This red, white, black, light brown plaid composed of four-color, was then used in a Burberry trench coat lining, and later became almost synonymous with Burberry. In 1930, Burberry has also participated in the pilot clothing design.
With traditional, refined products like the design and production, in 1955, Burberry received by Queen Elizabeth granted the “Royal Warrant (RoyalWarrant)” badge. Later in 1989, Burberry has won the Prince of Wales awarded the “Royal Warrant” badge. In 1967, it began Burberry plaid with a well-known in the umbrellas, bags and scarves, and even more highlights the characteristics of Burberry products.
In 1970, Burberry in New York East 57th Street flagship store opened. In 1980, Burberry continues to expand retail business in the United States, except New York, the San Francisco, Chicago, Boston, Philadelphia, Washington and other places you can see it’s chain. In 1997, Ross. Mary. Bravo as Burberry’s chief executive, a new management team to bring new Burberry look. The new boutique design, new products and distinctive advertising sequence, so that the old Burberry brand new life.
In 1999, Bravo invited Britain’s most famous fashion model Kate. Moss for the Burberry photographed a group of commercials and posters. In one until today is still regarded as a classic poster, Kate. Moss wearing a plaid dress, and wearing a plaid tuxedo groom held a “grid of England wedding,” wedding with all the guests were wearing Burberry Lige children clothing, wedding on the bus all the appliances are also used Bao Lige child as a decoration. These posters rave reviews everywhere, it not only Burberry once again become a popular fashion brand, and let the brand quickly by consumers of all ages.
The dawn of the new century, Burberry has been its enduring fashion, as a symbol of quality of life. 2000 and 2001, Burberry won the British Fashion Council, two classical and modern design of the series award. In the 21st century, Burberry Lijia fast pace of its global expansion. In September 2000, its global flagship store in London, New Bond Street opened. In October 2001, Burberry’s flagship store to open in Los Angeles to the Hollywood star-studded Beverly Hills. Since then, Burberry in Germany, Spain, Italy, Russia, Japan has built some of the important cities in the store for more unique style.
Today, the classic Burberry plaid, the unique features and elegant fabrics and elegant tailoring, has become synonymous with British style. In some dictionaries, “Burberry” means that is: windbreaker.
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