Printer market: the emerging pattern of the two camps go hand in hand to promote
Market to reshuffle the cards, also in front of channel integration
"Fuji Xerox printer rapid rise in recent years, in the printer market, fast, and not play, but potentially very strong. Fuji Xerox has such a performance, a leading print technology is essential, we can say This company is truly technology foundation for the 'Strength', technological innovation ability; and some printer manufacturers are constantly with propaganda, the initial impact on consumers is rather deep, impressive sales in the short-term. "
Made the remarks in Beijing Temple Dragon Trade Co., Ltd. Chen Shiqi, This time, whose view is that the current status of China's printer market?? Marketing Camp and technology camps confront each other to form a new pattern of the printer market.
Marketing camp: the promotion of first
Marketing promotion for the first camp, mainly with high frequency, large coverage, three-dimensional, the guise of Advertisement , Publicity and promotional activities, directly stimulate the desire of customers to buy, wake-up demand of customers to buy. Long camp, with its strong marketing marketing promotion strategies, in the domestic printer market has opened up one day. Their promotional strategy is impressive and around the world into a huge promotional costs. This continuous publicity to energize the market, but also continuously strengthen their brands to the user.
In this brand-oriented propaganda model, firms also will influence the brand enjoys popular support, and influence customer buying trends and preferences.
Technology camps: Technology-oriented Technology camps technology first, mainly through strong technical strength and technical innovation to make products more competitive so that firms occupy in the market place. As a technology camp representatives, Fuji Xerox printing technology can be called a master of: we all know, Xerox is the inventor of the laser printer, holds the core printing technology, which makes the Fuji Shiyue Cheng have both for the industry's only laser technology, new LED technology and spray wax technology printer manufacturers.
Persistent by Fuji Xerox R & D and innovation, including emulsion polymerization toner technology, within the roller roll techniques, monomer Leather belt Fixing clamp, flash fusing, etc., many techniques were applied to the Fuji Xerox printer products. Leading technology to bring not only the rich and diverse product lines and product performance lead?? Such as print quality, print speed and other "fixed target" is more important is the product cost, replacement, pre-sales service, Environmental protection Features such as "soft targets" have more room for this. In addition, the technology leader in user demand can be more active grasp of the market plays a vital role in guiding, but also for the further development of value-added channel partners to create the conditions for business.
Competition Cooperation User benefits Two camps in the printer channel also has been formed. As agents, Kunminglaier Technology Development Co., Ltd. Ping Shengxi that, "Some companies strategy is prejudiced, holding high play; and low-key act of Fuji Xerox, the technology to send the image of the root user in mind, strong stamina. "
The current user's spending habits have been more rational, paying attention to when purchasing products in the product technology and performance, combined with the needs of their own to form their own judgments, not as easily be the leading vendor information; user firms expectations are increasingly diverse, three-dimensional?? manufacturers have not only marketing but also have the new technology and specialty products.
Although users can not determine the current views of future market direction, but the wishes and needs of users is an important reference for decision makers is the development of the centripetal force of the market where, at this point, Fuji Xerox is ahead.
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