Heard About The 7 Great Lies Of Network Marketing
Ann Sieg is the author of the famous book 7 great lies of network marketing. In her book, she explains about the various lies prevalent in the network marketing industry.
Network marketing has a wonderful business model, no doubt. This industry has helped many people to create their dream lifestyle. But the situation in this industry is not exactly all rosy and stuff.
Here’s an honest truth about network marketing: majority of the people fail miserably in it. It could be due to many reasons, but the core reason is that people are clueless as to how to market their business.
Due to lack of marketing skills, people struggle to build their business. Unfortunately these people are advised to use techniques like solicitation in malls, cold calling, which in simple words, are highly ineffective. Needless to say, many people get disillusioned after a few months of effort and call it quits.
It’s problems like these which are addressed in Ann Sieg’s 7 great lies of network marketing book. In fact, Ann Sieg does a wonderful job of explaining the significance of these problems.
No one is denying the fact that network marketing business does tend to attract people who want overnight riches. That is true, but on the other hand it also is known to attract thousands of really hardworking people who want to build a solid income in their lives but struggle to do so due to lack of proper direction.
Bad marketing practices are the real cause for the masses to fail in this industry. These practices exist to ensure that everything is simple and duplicable (as duplication is the key for network marketing success). Trainings can be simple but not to the extent of being too simple to be of any use to anyone.
You would have heard the statements like “everyone is your prospect”, “we are not really selling, we are simply sharing”, etc in various network marketing training sessions. In reality, they are nothing but pure lies and Ann Sieg makes it dead clear in her 7 great lies of mlm book. Consider this statement: “we are not selling, we are just sharing”. In network marketing, you get paid when someone whom you (or your team) refer purchases a company product, which is nothing but selling.
This statement is used solely for the purpose of making things look simple. In general, many people have this fear of selling. When they hear someone telling them that this business is really not about selling, they feel better. The reason why selling is important is because if sharing was all it took to be successful, then the failure rate in this industry wouldn’t be that high. But that isn’t the case. It’s proven time and again that only those who learn the proper sales skills succeed in this industry.
A lot of topics like these are covered in the 7 great lies of network marketing book. Grab a copy of that book for more information.
To know more about ann sieg’s 7 great lies book, read this 7 great lies network marketing article.
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