Wenzhou shoe winter "coat sufficient" – shoe, winter – footwear indust
"If you stand near the hill at night to see here, you will find a lot of factories are black with light, and in the brightly lit every night before they plant." Lucheng industrial zone in Wenzhou, Charlie Shoes Co., Ltd. Chairman Yu told reporters, Assistant gold dealers.
Lucheng Industrial Zone Wenzhou shoe enterprises are concentrated in an industrial area. The disappearance of a signal light is passed?? Swept the global financial crisis into a market for cold winter footwear industry in Wenzhou.
One knows the industry, the impact of the financial crisis, some enterprises have ceased production, half-suspended state is no longer a secret. However, through the rain's Shoes, is not vulnerable to wind and frost. In the market, "cold", they chase the market's enthusiasm has not faded. And they have and realize the development of new ideas, and from this onto a new level.
Xinchou old patients Struggling small shoe "From the second half of SME is really hard." Ouhai shoe Association Secretary-General Edmond Ho said.
Him, Wenzhou shoe industry this year has been "Xinchou old suffering from" ridden. Fell by the global financial crisis, in the second half foreign trade Order Has dropped substantially, we called Xinchou; caught Russia "Gray customs clearance" event is difficult to get out, resulting in about 7.0 billion of the value of shoes to be seized, what we called the old patients. EU, U.S. and Russia is the city shoes Export The main market direction, and now the situation in the three markets trade straight down the steep turn, make Wenzhou shoe enterprises by surprise.
Ouhai shoe Association introduced a person, because the market downturn, many shoe enterprises have compressed capacity, slow pace of production, the area in about 20% of the business sector in the cut-off, semi-shutdown state.
This crisis, but also for the industry to more clearly see the hidden long-term chronic problems within the footwear industry in Wenzhou.
Wenzhou Shoes "family" is ambitious, but the strength of mixed enterprises and small business market structure of a single, poor ability to resist risks. Take Ouhai footwear enterprises, more than 2,000 enterprises have their own brand and sales network of more than only 10.
"If you do not own the brand and network of small businesses to Baotuan development, form a large group, unified, then expand the market, small businesses can get a big market, and anti-risk ability can be improved. Baotuan development, but not easy . "Guoliang analysis said. This crisis, the company discontinued half-suspended, to a large extent limited by the predicament of strand breaks, businesses squeezed in the "debt chains," the middle of a dilemma. In addition since the original did not create a good brand and sales network, a single regional market the event of a foreign crisis, small businesses do want to turn around the domestic market was too late.
Rainy day Ample supply of "jacket" winter
Opportunities will always be those who are prepared, this is no exception. When small businesses shivered in the cold when the city appears to smooth many shoe-scale enterprises, the availability of winter "jacket" of them, but this year was a more steady development.
Five years ago, Aokang Group President Wang Zhentao a "shoe in winter not far away," the article, many of the questions arising in the industry. Sudden financial crisis, the advent of this year, had fulfilled his prophecy. Therefore, when the financial tsunami hit, the coastal areas of traditional manufacturing industries in Wenzhou and universal access to the "winter" season, but the impact is very small Aokang, they are still comfortably towards their goal.
Aokang is how to take precautions? Reporter interviewed Aokang Group Vice President Wu Shouzhong.
Reporter: Aokang's cold actions start?
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