Music whiteboard easy to differentiate service based on the market
– Still visit Zhaoqing Song LIANG Qing, general manager of Digital Technology Co., Ltd.
Still visit Zhaoqing Song LIANG Qing, general manager of Digital Technology Co., Ltd.
HC Network: Brief Introduction about the company you history of the development
Liang Qing: "Easy music Whiteboard "Is my production company on the whiteboard technology introduction, digestion and absorption of the products after years of trial research and development, and technological innovation results. And has a number of independent intellectual property rights of production technology patents: 1) Patent No. 200620000282.6" with whiteboard with Extended Interface "on January 31, 2007 granted authority; 2) patent No. 200620012513.5" portable whiteboard "on June 6, 2007 granted authority; 3) Patent No. 20062014889.1" whiteboard "in 2007 7 20 months permitted to authorized; 4) Patent No. 200620166363.3 "manual smart whiteboard" on September 7, 2007 granted authority. Therefore, our company has a strong independent research and development, and product upgrading of production capacity.
HC Network: Who recently launched new products, first tell us about this new product?
Liang Qing: Compared to other whiteboards on the market, our new "electronic whiteboard scanning records," which has the advantage of: do not rely on Computer Will be able to operate independently, only ordinary water-soluble white board pen, for people will be able to independently provide a demonstration platform for discussions and exchange of the writing on the blackboard. Also, after writing on the blackboard content can Digital U disk image format, stored in a computer hard drive, can drive the printer to print operations presentation. This is the whiteboard market, the most economical, most convenient and most practical, most energy-efficient office automation equipment.
Innovation in product features, our products have already introduced U disk storage technology; printing paper interface, the first time for label printing label side to facilitate the filing order; Combo compression printing paper does not interface deformation. The functions are the world's first, in the year and a half ago, out in our research and development. Thus, our company's products from the initial stage of a higher standing leader online. We also have the ability to produce certified first-class whiteboard products.
HC Network: What is the new market positioning? The positioning with the company's market position before any different? How will the future of the product? On what new products the company will have sales strategy?
Liang Qing: (1) market positioning, the company based on the priority development of digital education services to school market; followed at all levels
Government agencies, military, digital hospital; long as we can successfully promote the use of these two fields, and recognition of all walks of life
Enterprises is a huge user community, can provide them with cheap office automation, paperless office Solutions Equipment, is the largest company, the ultimate market position.
(2) and the previous market orientation difference is: the past, market positioning in the high-end consumer user base, high retail prices for consumer user groups to the general exclusion of the demand market, thereby impeding the promotion of whiteboard applications. Seriously hampered the whiteboard for the teaching and educating the good services of goods for social and economic services, human services, environmental protection.
(3) As China's national strength, economic strength and growing business, and digital and social development of basic hardware requirements, the popularization of whiteboard is an inevitable trend. Good things, naturally popular.
(4) the company's sales strategy is built to promote the use of the whole society to bear a kind of sense of responsibility whiteboard drawn, based on this belief, our sales will take the cheap route, according to different user groups, provide the corresponding functional differences, price differences between the species, and provide different supply pipes, and different combinations of after-sales service. Hope that the occasion for the community to provide cheap whiteboard products.
HC Network: View of the present direction of development of Chinese education sector, business as a place (such as direction, marketing strategies and how to build sales channels and construction)?
Liang Qing: China's current education sector development is the tendency of the whiteboard in the introduction to the classroom, in our view, the advantages brought about by the teaching model is unquestionable. The question is what kind of hardware configuration of the most economical, most effective and convenient.
Line with the state general education " School Link "," Home-school links "network building steps the Department, I produced the" scan records whiteboard "will focus on bulk orders for schools, the formation of low-cost, easy to service features, will be" special for the price "of the targeted price way to provide direct services to the institutions. hope this will better provide one-stop quality services to China's education industry, to support China's education can do something.
HC Network: I know the company is now doing the domestic market, then the next there are no plans to open foreign markets too!
Liang Qing: In addition to the domestic market, the company also deployed overseas export markets, the relevant negotiations now in progress, also is planning to work this fall Fair exhibitors.
HC Network: Currently more and more electronic whiteboard market brands in the technology also has a different design, what do you think the current situation in the technology market, which technology is more suitable for the education market?
Liang Qing: (1) to compare: avoid brand aside, in terms of product categories are divided into two categories: interactive whiteboard, and scanning records whiteboard.
"Interactive Whiteboard" higher prices, used Beishou indoor light, and users of standing white board before the block Projector The impact of projected light and so on. "Scanning record whiteboard" and cheap, do not have to rely on computers to work independently.
(2) Status: In the current around the large, primary and secondary schools in great abundance, the "lesson plans courseware + computer + projector + Projection screen + (Writing on the blackboard) "The teaching model, such a teaching model, students can teach snapped computer download" courseware lesson plans "to solve some of the record, but some of the contents of the blackboard the teacher had to pick up a pen to record this way, both digital text records, there are handwritten manuscript records of students in the future to review the inconvenience.
If the purchase a "record of whiteboard scanning" after a "lesson plans courseware + computer + projector + Projector Screen + scan record whiteboard" teaching mode, this device configuration combination of teachers in the original hanging The "projection screen" and new "Scan
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